Social Media Specialist

Supermicro • San Jose, CA

9d

About The Position

Supermicro is seeking a junior-to-mid-level B2B social media generalist to support paid and organic social media and produce creative assets across LinkedIn, X, Reddit, Meta, and YouTube. The role includes campaign setup and quality assurance, creative testing, organic content planning and publishing, community engagement, performance reporting, and creation and adaptation of static, video, and carousel assets. The specialist will collaborate with the in-house creative team while handling fast-turnaround and lower-complexity work independently. A portfolio demonstrating social creative, video editing, and campaign work is preferred.

Requirements

• 2–4+ years of experience in social media, digital marketing, or content creation; B2B or technology experience is ideal.
• Proficiency with design and editing tools such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Canva and Figma.
• Hands-on experience with paid social platforms, including LinkedIn Campaign Manager and Meta Ads Manager.
• Working knowledge of organic social management tools and scheduling platforms.
• Experience building and sending emails in HubSpot or a similar marketing automation platform.
• Strong copywriting and storytelling skills, with attention to detail and brand consistency.
• Solid understanding of social media metrics, A/B testing, and performance reporting.
• Ability to turn around high-quality assets quickly in a fast-paced environment.
• Excellent communication skills and ability to collaborate with cross-functional and creative teams.
• Ability to manage multiple projects and priorities simultaneously.

Nice To Haves

• Experience with X Ads and Reddit Ads.
• Portfolio demonstrating social creative, video editing, and campaign work.

Responsibilities

• Support setup, launch, and quality assurance of paid social campaigns, including ad copy, creative, and audience targeting.
• Run creative tests across copy, visuals, formats, and calls to action, and recommend iterations based on performance.
• Monitor campaign performance and flag creative fatigue, underperforming ads, and optimization opportunities.
• Help manage campaign trafficking, naming conventions, and UTM tracking.
• Plan, write, and schedule organic content across company channels in line with the content calendar.
• Adapt company news, product launches, events, and thought leadership into engaging, platform-native posts.
• Monitor community engagement, respond to comments and mentions, and escalate issues as needed.
• Track channel performance and provide regular reporting on reach, engagement, and follower growth.
• Stay current on platform updates, trends, and best practices and apply them to the content approach.
• Create, edit, and adapt static, video, and carousel assets for paid and organic social campaigns.
• Resize and repurpose existing creative across LinkedIn, X, Reddit, Meta, YouTube, and advertising formats.
• Edit short- and long-form videos, animated graphics, and event or webinar clips to support campaign launches.
• Partner with the in-house creative team on briefs, brand guidelines, and approvals, while independently handling fast-turnaround and lower-complexity requests.
• Maintain an organized library of templates, creative assets, and brand-compliant resources for the digital team.

Benefits

• Comprehensive benefits package.
• Candidates may be eligible for participation in bonus and equity award programs. (Eligibility and specific compensation forms may vary.)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed