Social Media Specialist

Community Legal Services•Orlando, FL

About The Position

Community Legal Services (CLS) is a full-service civil legal aid law firm that promotes equal access to justice, particularly for vulnerable individuals in Central Florida. The Social Media Specialist collaborates with the Director, Communications & Marketing, to develop and execute social media strategy aligned with CLS priorities. The role creates content, shares client and community stories, engages audiences, and reports performance results to leadership. Working across departments and regional offices, the Specialist highlights CLS’s work throughout its 12-county service area while protecting client confidentiality.

Requirements

Commitment to promoting CLS’s mission, vision, and values.
Dedication to high-quality legal programs, fiscal strength, and organizational integrity.
Bachelor’s degree in communications, marketing, journalism, public relations, digital media, nonprofit management, or a related field, or an equivalent combination of education and experience.
Three to five years of experience developing and managing social media strategy and content for an organization, agency, or nonprofit.
Excellent writing and editing skills, with a portfolio or live examples of social media work.
Experience setting goals, analyzing performance, adjusting strategy, and explaining results simply.
Experience with social media scheduling and analytics tools, paid social, Canva or similar design tools, and basic photo and video editing.
Experience coordinating multiple projects, priorities, deadlines, and stakeholders; strong organizational, written and verbal communication, problem-solving, and follow-up skills.
Ability to learn new technology quickly, adapt to a fast-paced environment, collaborate with people at all organizational levels, and work independently.
Good judgment in handling confidential and sensitive information and deciding when to respond publicly or escalate.
Proficiency with Microsoft Office 365 and CRM, website, and related technology platforms.
Ability to sit for prolonged periods at a desk, drive, and work on a computer; ability to lift up to 25 pounds at times.

Nice To Haves

Experience in legal aid, public interest, or another mission-driven setting.
Bilingual in English and Spanish.

Responsibilities

Develop and maintain a social media strategy defining goals, audiences, channels, content themes, and measures of success aligned with organizational priorities.
Manage a content calendar for anniversary and signature events, outreach, pro bono recognition, public education, and fundraising; coordinate deliverables and follow up with contributors.
Write, design, and publish accurate branded posts, graphics, and short videos, describing services as available at no cost to eligible individuals and listing all 12 counties where required.
Gather stories, photos, and event coverage across the service area; collaborate with attorneys and program staff on accurate public education content.
Protect client confidentiality and organizational integrity, obtain consent and releases, safeguard privileged and identifying information, and follow Florida Bar advertising rules and organizational policies.
Monitor social channels daily, respond promptly and courteously, direct legal inquiries to intake, and escalate sensitive, urgent, or negative situations to the Director, Communications & Marketing.
Manage paid social campaigns for events, awareness, intake, and fundraising, including budgets, targeting, testing, and performance.
Support Development and Government/Community Relations with recognition and giving campaigns and content featuring partners, elected officials, and proclamations; promote signature and community events before, during, and after.
Coordinate messaging and timing with media relations and marketing colleagues across social media, press, and the website; connect social activity to the website and CRM through forms, landing pages, and tracking links.
Track reach, engagement, follower growth, clicks, and website and intake referrals; provide monthly reports, recommend strategy adjustments, and contribute to Strategic Engagement impact dashboards.
Provide staff, board members, and advisory council members with ready-to-use posts, graphics, and brief guidance for sharing organizational content.
Manage account access and security under organizational policy and stay current on platform changes and nonprofit and legal aid communications best practices.
Perform other duties and special projects as assigned.

Benefits

15 paid holidays and 24 days of paid time off.
100% employer-paid health, dental, life, and disability insurance, plus vision coverage at minimal employee cost.
100% 403B match after one year of employment (5%).
CLS pays Bar Dues and CLE Credits.
Student loan reimbursement for attorneys.
Tuition reimbursement.
Ability to apply for Public Service Loan Forgiveness (PSLF).
Fantastic work-life balance.
Opportunities for upward mobility into leadership or more advanced roles.
Pet insurance.
Wellness Committee events, including company-wide retreats, activities, and challenges.