Social Media Specialist

Crosley Brands • Louisville, KY

8d • Onsite

About The Position

The Social Media Specialist leads social media content and strategy across multiple platforms. The role creates engaging videos and posts, manages content calendars, supports influencer partnerships, and builds online communities. Working with internal teams, the specialist aligns social media activity with business goals, maintains brand voice, and analyzes performance metrics.

The position develops and executes strategies across channels including TikTok, Instagram, YouTube Shorts, Facebook, X, LinkedIn, and emerging platforms. It produces and edits content, plans campaigns and shoots in advance, coordinates with creative, product development, and sales teams, and supports influencer and public relations activities. The specialist also engages customers and fans, participates in customer service, and reports on performance weekly, monthly, quarterly, and annually.

The role is available to work in the office four to five days a week, with occasional evenings or weekends. It involves prolonged periods sitting at a desk and working on a computer, and lifting at least 10 pounds as needed.

Requirements

• 1–3 years of experience managing social media for a corporate brand; internships and strong personal branding are also considered.
• Skilled in creating and editing short-form videos and photos for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Strong understanding of social media platforms and how to tailor content for each.
• Ability to create engaging social posts with eye-catching visuals, videos, and lively copy.
• In-depth knowledge of social media strategy, metrics, and community building.
• Awareness of emerging social media trends, formats, and platform changes, and ability to adapt relevant trends authentically for the Crosley brand.
• Strong organization, proactive project management, and ability to plan ahead, manage priorities, maintain accurate content calendars, and meet deadlines independently.
• Experience with Sprout Social or similar tools.
• Interest in connecting with Crosley customers and supporting customer service.
• Available to work in the office four to five days a week, with occasional evenings or weekends.
• Ability to manage multiple projects and meet deadlines.
• Quick problem-solving skills and ability to work independently or as part of a team.
• Able to lift at least 10 pounds as needed.

Nice To Haves

• Bachelor’s degree in marketing, Communications, or a related field preferred.

Responsibilities

• Develop and execute social media strategies with the Digital Marketing Team to increase brand awareness, engagement, and follower growth.
• Create and edit videos, photos, and other content for social media channels.
• Plan content, campaigns, shoots, and deliverables using a content calendar and management software, coordinating them with promotions, product launches, and brand initiatives.
• Collaborate with creative, product development, and sales teams to plan posts and campaigns around product releases, sales initiatives, and other activities.
• Support influencer marketing strategy by identifying strategic partners and assisting with communication and execution.
• Engage with customers and fans across platforms, build community through comments and replies, participate in customer service, and engage in relevant industry conversations.
• Maintain the Crosley Radio brand voice and aesthetic while developing the emerging Crosley Furniture brand identity.
• Work with public relations partners to ensure media mentions of Crosley are appropriately represented on social media.
• Analyze social media performance and report on KPIs weekly, monthly, quarterly, and annually to identify opportunities and business impact.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed