Social Media Specialist I

Iowa State University•Ames, IA

About The Position

The Ivy College of Business is hiring a Social Media Specialist I to create day-to-day content and develop comprehensive social media strategies that support college objectives. Under the supervision of the college’s Graphic Designer, the specialist works directly with the marketing and communications team, including the Director of Marketing and Communications, Graphic Designer, Event Planner, Web Manager, and marketing and photography interns. The successful candidate is skilled with social media content management platforms and analytics, stays organized, and delivers timely, creative text, image, and video content based on audience insight. The role also fosters positive, collaborative relationships with internal and external constituents.

Requirements

Bachelor’s degree.
Skilled with social media content management platforms and analytics.
Ability to stay organized and deliver timely, creative content based on audience insight.
Ability to foster positive and collaborative relationships with internal and external constituents.
Legally authorized to work in the U.S. on an ongoing basis without sponsorship; immigration sponsorship is not available.

Nice To Haves

Experience managing and maintaining social media accounts across multiple platforms.
Experience developing, implementing, and managing paid social media advertising campaigns.
Ability to interpret social media metrics and analytics, prepare performance reports, and use data to inform and guide content and marketing strategies.
Experience creating engaging digital content, including photography, videography, and short-form video.
Strong written and verbal communication skills, including professional correspondence with faculty and staff, caption writing, and developing audience-focused social media content.

Responsibilities

Develop and manage social media strategies and campaigns.
Create and publish daily content, including text, graphics, photos, and short-form videos.
Build brand awareness, increase engagement, and grow social media audiences.
Promote the Ivy College of Business, its people, events, and accomplishments.
Monitor platform trends, best practices, and digital accessibility standards.
Plan and manage paid social media campaigns within established budgets.
Monitor campaign performance, engagement, and analytics.
Recommend content and strategy improvements based on results.
Prepare monthly and annual performance reports and share insights with leadership.
Monitor social media activity and respond to comments, questions, and feedback.
Identify opportunities to increase engagement with key audiences and stakeholders.
Establish, manage, and monitor college-affiliated social media accounts.
Provide guidance and expertise on social media strategies, platform requirements, and best practices.
Conduct social listening and competitor research to identify trends and opportunities.