Senior Social Media Specialist

Banner Health•Tucson, AZ

4d•Hybrid

About The Position

The Senior Social Media Specialist supports and executes Banner Health’s social media strategy across platforms including Facebook, Instagram, LinkedIn, and X/Twitter. The role owns the social media content lifecycle and day-to-day management of assigned channels, including content planning, copywriting, scheduling, publishing, community engagement, platform optimization, and performance analysis. It partners with internal stakeholders, including brand, content, analytics, and paid social teams, to align social content with marketing campaigns and organizational priorities. The Specialist manages content calendars and production workflows using Adobe Workfront, provides consultation and best-practice guidance to internal and local teams, and helps maintain social media standards and governance. The position monitors social listening, sentiment, competitor activity, platform trends, and performance metrics, using insights to improve content and demonstrate impact. It also identifies and escalates crises, security concerns, customer-service matters, and other potential reputational issues to appropriate teams. The role does not handle social response or customer service inquiries. Arizona residency is required. The position is hybrid and requires some onsite time in Tucson and Phoenix. The schedule is Monday through Friday, 8 a.m. to 5 p.m.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
At least 7 years of experience in social media management or digital marketing.
Demonstrated experience managing social media channels and day-to-day social media operations.
Experience creating social media content and engaging copy.
Hands-on experience with social media management platforms such as Sprout Social, Hootsuite, or Falcon.io.
Understanding of social media strategy, platform best practices, content creation, algorithms, trends, and platform updates.
Knowledge of social media analytics and performance measurement.
Experience with social listening and sentiment monitoring tools.
Ability to collaborate across multiple teams and manage multiple priorities in a fast-paced environment.
Strong organizational, communication, and consultation skills.
Arizona residency.

Nice To Haves

Master's degree in Marketing, Communications, Digital Media, or a related field.
Healthcare industry experience or experience in a complex regulated industry.
Experience developing enterprise social media standards and guidelines.
Experience consulting with distributed teams that manage social media accounts.
Experience coordinating owned or organic social media with paid social strategies.
Experience managing social media during crisis situations.
Knowledge of healthcare marketing regulations and compliance requirements.
Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
Additional related education and/or experience.

Responsibilities

Support the development and execution of social media strategies aligned with marketing priorities, integrated campaigns, and organizational objectives.
Manage assigned social media channels, including content planning, posting schedules, community engagement, and platform optimization.
Manage social media content calendars and production workflows in Adobe Workfront and coordinate timelines with broader marketing initiatives.
Create social media posts, captions, and hashtags, partnering with content and brand teams on complex messaging, graphic design, and video production.
Support the development and maintenance of social media governance frameworks, standards, best practices, and training resources.
Provide strategic guidance, consultation, and best-practice support to stakeholders and local teams.
Monitor social listening, sentiment, brand mentions, competitor activity, industry conversations, trends, and audience insights.
Escalate social media issues, crises, security concerns, customer service matters, and potential reputational risks to appropriate teams.
Coordinate organic social media execution with paid social campaigns, including timing, messaging, and content alignment.
Analyze social media performance metrics, identify optimization opportunities, implement improvements, and provide regular reporting on impact and ROI.