Senior Social Media Specialist

MMC Corporate•Atlanta, GA

12d•Hybrid

About The Position

Marsh is seeking a Senior Social Media Specialist to join its Social Media Center of Excellence. This hybrid role leads strategic social media portfolios that strengthen executive influence, elevate the Marsh brand, and amplify priority business moments. The position works closely with senior leaders and partners across Executive Communications, Marketing, Brand, Corporate Affairs, and Talent Acquisition to shape how Marsh and its leaders connect with clients, colleagues, and other priority audiences. The specialist leads executive social media programs, developing tailored strategies and thought leadership for Marsh business CEOs and select Executive Committee members. The role also leads the employer brand social media strategy and social media activation for high-profile enterprise initiatives, partnerships, and events. It develops editorial plans, content frameworks, playbooks, and best practices to support effective social media work across businesses and regions.

Requirements

5–7 years of experience developing and delivering social media strategies within a global B2B or professional services organization.
Proven experience leading executive social media and thought leadership programs, including working directly with senior executives.
Excellent writing and editing skills, including the ability to translate complex business topics into compelling content and reflect senior leaders’ distinct voices.
Excellent stakeholder management skills, including the ability to influence, build trust, and align priorities across a complex, matrixed organization.
Strong editorial judgment, strategic thinking, and analytical capabilities, including the ability to turn performance insights into actionable recommendations.

Nice To Haves

A track record of building executive social media programs that deliver meaningful engagement with priority audiences.
Experience shaping social media brand expression across a global organization, including developing standards, templates, and playbooks that balance consistency with creative innovation.
Experience connecting executive, corporate, and employer brand storytelling into coordinated enterprise programs.
Demonstrated ability to turn major partnerships and flagship events into sustained social media engagement.
Experience setting strategic direction for others and building capabilities across business and regional teams.
A strong creative perspective and the ability to assess emerging formats and platform developments and apply them effectively in a B2B environment.

Responsibilities

Lead Marsh’s executive social media program in partnership with Executive Communications, Marketing, and key stakeholders to build executive presence, visibility, influence, and thought leadership.
Develop and execute tailored social media strategies for Marsh business CEOs and select Executive Committee members through a white-glove service model.
Translate business priorities and leaders’ perspectives into compelling thought leadership and platform-native storytelling.
Build editorial calendars, content plans, and activation strategies to deepen executive engagement with clients, colleagues, media, and prospective talent.
Develop scalable frameworks, playbooks, and best practices to help social media leaders across businesses and regions activate executives effectively.
Lead the firm’s employer brand social media strategy with Talent Acquisition and the Employer Brand marketing leader, developing content that showcases culture, colleagues, and careers.
Lead social media strategy and activation for high-profile enterprise initiatives, partnerships, and events, including the World Economic Forum Annual Meeting, Marsh Rising Professionals Forum, and Perspectives to Thrive symposium.
Develop integrated activation plans connecting enterprise priorities, executive participation, and audience interests before, during, and after programs.