Specialist, Social Media and Community
About The Position
The Social Media and Community Specialist manages the daily organic social presence for Hefty and Reynolds across Instagram, Facebook, TikTok, Pinterest, YouTube, and future approved platforms. The role translates Consumer Experience and brand strategy into timely, platform-relevant execution across publishing, community engagement, social listening, user-generated content and creator coordination, and reporting. The Specialist uses structured testing and consumer insights to make informed recommendations that strengthen community engagement, content performance, and brand stewardship. The position is based at the Corporate Headquarters in Lake Forest, Illinois, with a hybrid schedule Tuesday through Thursday. The Specialist works with Brand, Content, Media, eCommerce, Legal/Regulatory, Quality, Consumer Care, and agency partners to ensure accurate, safe, and timely execution across concurrent workstreams.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
- Strong writing skills and ability to adapt brand voice by platform and audience.
- Working knowledge of FTC endorsement guidelines and platform community policies.
- Ability to use AI tools to draft, summarize, and analyze within company guidelines.
- Strong organization, attention to detail, and quality-control skills.
- Sound judgment related to escalation, consumer care, and brand risk.
- Working knowledge of Microsoft Excel and PowerPoint.
Nice To Haves
- 2+ years of experience in social media, community management, content marketing, or a related field; relevant agency or internship experience may be considered.
- Hands-on experience publishing and managing brand social content.
- Experience using a social media management platform for publishing, engagement, listening, and analytics.
Responsibilities
- Monitor comments, direct messages, mentions, and tagged content daily, and respond in brand voice using approved standards.
- Route care questions, complaints, and product issues to Consumer Care; track resolutions and promptly escalate interactions involving safety, quality, legal, regulatory, or reputational risk.
- Identify proactive engagement opportunities that build community and advocacy; maintain and improve response templates and community playbooks.
- Maintain the integrated Hefty and Reynolds organic social calendar, coordinating assets, copy, approvals, links, and product information with Brand, Content, and agency partners.
- Schedule, publish, and quality-check content for copy, links, tags, accessibility, claims, and timing; maintain accurate records of published, changed, delayed, and canceled content.
- Maintain social listening queries and surface relevant conversations, sentiment, trends, and competitor changes.
- Prepare weekly, monthly, and campaign reports; validate data and turn performance and conversation themes into practical recommendations.
- Recommend and execute approved tests on timing, format, copy, and engagement; document results, implications, and next steps in a learning log.
- Share consumer signals and emerging issues with business partners.
- Identify strong user-generated content, advocates, and emerging creators; manage permission and rights processes and track status.
- Support creator programs through outreach, briefing logistics, deliverable tracking, and disclosure compliance.
- Coordinate cleared assets with Content, Brand, and Media partners for organic or paid reuse; maintain shoppable and retailer links and track performance.
- Support approved giveaways and community programs.
- Operate the social media management platform’s publishing, inbox, tagging, and reporting workflows within established governance.
- Monitor tagging quality, aged messages, and workflow exceptions; document platform issues and coordinate resolution.
- Partner with cross-functional teams to ensure execution is accurate, safe, and timely; provide clear status updates and follow through across multiple concurrent workstreams.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
