Social Media Community Specialist

Mall of America • East Rutherford, NJ

1d

About The Position

The Social Media Community Specialist oversees the social media presence of The Avenue, the luxury wing of the American Dream complex. This role builds relationships with luxury-oriented consumers, tenants, and partners by creating and scheduling content, monitoring social channels, engaging with followers, managing community interactions, and growing brand awareness across digital platforms. The ideal candidate is passionate about social media trends, creates compelling content, and fosters authentic engagement that strengthens brand loyalty and supports business objectives.

The role includes community management; content creation and publishing; support for social media strategy; analytics and reporting; and influencer and partnership support. Success is measured through community engagement growth, audience growth and retention, response times, content performance, brand sentiment and follower feedback, and consistency of posting and community interaction.

Requirements

• At least 5 years of experience managing social media accounts for a consumer brand, organization, or agency.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, X (Twitter), and YouTube Shorts.
• Excellent written communication skills.
• Experience using social media management tools such as Meta Business Suite.
• Basic graphic design and video editing skills.
• Creative storytelling, attention to detail, time management, and organizational skills.
• Ability to work independently.
• Trend awareness and cultural fluency.
• Positive and professional communication style.

Nice To Haves

• Experience with Canva, Adobe Creative Suite, or CapCut.
• Photography and short-form video production experience.
• Familiarity with social media advertising, paid media, and boosted posts.
• Experience working with retail, fashion, luxury, or hospitality brands.

Responsibilities

• Monitor and respond to comments, messages, mentions, and customer inquiries across social media platforms.
• Foster positive conversations and build relationships with followers, customers, tenants, influencers, and brand advocates.
• Escalate customer service issues and sensitive inquiries to appropriate team members.
• Maintain a consistent brand voice across social media interactions.
• Create, edit, and publish social media content, including images, videos and Reels, Stories, polls, and short-form copy.
• Develop content calendars aligned with marketing campaigns and business objectives.
• Coordinate with internal teams to gather content and brand updates.
• Assist in implementing social media strategies to increase engagement, audience growth, and brand awareness.
• Research industry trends, emerging platforms, and competitor activity.
• Recommend creative ideas and campaign opportunities.
• Track follower growth, reach and impressions, engagement rates, website traffic referrals, and community sentiment.
• Prepare monthly performance reports and recommendations.
• Identify relevant influencers, creators, and community partners.
• Assist with outreach, relationship management, and campaign coordination for influencer and partnership activity.
• Assist with agency relationships as they apply to the social media program.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed