Social Media & Community Manager

Spring Footwear Corp • Pompano Beach, FL

3h • Onsite

About The Position

Spring Footwear is seeking a creative, strategic, social-first Social Media & Community Manager to grow the organic social media presence and build an engaged community around the Spring Step Shoes brand. The role owns the strategy, planning, creation, publishing, and optimization of organic social content across major platforms, working with eCommerce, Creative, Merchandising, Customer Service, and external creators. Content will showcase the brand’s products, craftsmanship, people, and personality to build awareness, customer loyalty, and long-term business growth.

The position creates platform-native content and brand storytelling; manages organic social strategy, publishing, and community engagement; develops influencer, creator, affiliate, and user-generated content programs; and analyzes performance to optimize results. The role is based at Spring Footwear’s corporate headquarters in Pompano Beach, Florida, and is full-time and in-office.

Requirements

• 3–5 years of experience managing social media, content marketing, community management, or brand marketing for a consumer, fashion, footwear, lifestyle, or direct-to-consumer brand.
• Demonstrated success growing social media audiences, engagement, and organic brand awareness.
• A strong portfolio showcasing original photography, videography, short-form video, and social media campaigns.
• Experience developing and executing organic social media strategies across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Strong photography, videography, lighting, and mobile content creation skills.
• Proficiency with CapCut, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), Canva, or similar creative tools.
• Experience planning and managing content calendars.
• Experience developing influencer, creator, affiliate, or user-generated content programs.
• Excellent copywriting, storytelling, and communication skills.
• Comfort appearing on camera when appropriate.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Self-motivated, creative, and passionate about fashion, footwear, retail, and building authentic online communities.

Nice To Haves

• Experience growing a direct-to-consumer fashion, footwear, or lifestyle brand through organic social media.
• Experience with Shopify, Klaviyo, Meta Business Suite, and Google Analytics 4 (GA4).
• Experience using social media scheduling, listening, and analytics platforms.
• Experience managing influencer platforms or affiliate marketing programs.
• Familiarity with AI-powered creative tools and content production workflows.
• Experience supporting retail events, photoshoots, product launches, and live social coverage.
• Experience creating content optimized for organic social media and paid advertising.
• Passion for fashion, footwear, style, and emerging digital trends.

Responsibilities

• Create engaging, platform-native content for Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging social platforms.
• Produce original photography and short-form videos, including Reels, TikToks, Stories, product features, styling inspiration, educational content, behind-the-scenes videos, employee spotlights, customer stories, and seasonal campaign content.
• Capture authentic content at the corporate office, during product development, in retail stores, at trade shows, photoshoots, events, and through customer experiences.
• Bring seasonal campaigns, product launches, and brand storytelling to life through social-first content.
• Partner with the Creative team to maintain the Spring Step Shoes brand identity while adapting content to each platform.
• Build and maintain a centralized digital content library for social media, email, website content, paid advertising, and future campaigns.
• Identify content opportunities that showcase the brand’s lifestyle, comfort, craftsmanship, and personality.
• Develop and execute the organic social media strategy to increase awareness, engagement, audience growth, and customer loyalty.
• Own the monthly social content calendar in partnership with eCommerce, Creative, and Merchandising.
• Manage daily publishing across social platforms and ensure consistent brand messaging and visual quality.
• Manage the community by responding to comments, direct messages, tagged content, and customer conversations.
• Build an engaged online community that encourages conversation, advocacy, and lasting customer relationships.
• Monitor platform updates, algorithms, emerging trends, social features, competitor activity, and industry best practices.
• Develop and execute influencer, creator, affiliate, and user-generated content strategies.
• Identify, recruit, and cultivate relationships with creators, influencers, affiliates, and brand ambassadors.
• Coordinate product gifting, creator collaborations, affiliate partnerships, social campaigns, and influencer activations.
• Develop customer UGC initiatives that encourage product reviews, styling inspiration, and brand advocacy.
• Source, organize, and repurpose creator-generated content across social media, the website, email, SMS, and paid advertising.
• Maintain an organized library of creator- and customer-generated assets.
• Measure creator performance, campaign engagement, and ROI, and optimize partnership strategies.
• Monitor and analyze organic social channel performance and campaign results.
• Track audience growth, engagement rate, reach, impressions, saves, shares, video views, watch time, referral traffic, website sessions, and revenue influenced by organic social media.
• Identify top-performing content and recommend improvements.
• Conduct A/B testing of content formats, messaging, creative approaches, posting cadence, and publishing schedules.
• Prepare monthly reports that translate performance data into strategic insights.
• Use analytics to refine content strategy, community engagement, and creator partnerships.

Benefits

• Competitive wages and benefits
• Company-paid holidays and vacation
• Profit Sharing Program
• Advancement opportunities
• Collaborative team and opportunities for creativity, innovation, continuous learning, and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed