Specialist, Social Media and Community
About The Position
The Social Media and Community Specialist manages the daily organic social presence for Hefty and Reynolds across Instagram, Facebook, TikTok, Pinterest, YouTube, and future approved platforms. The role translates Consumer Experience and brand strategy into timely, platform-relevant execution across publishing, community engagement, social listening, user-generated content and creator coordination, and reporting. The Specialist uses structured testing and consumer insights to develop recommendations that strengthen community engagement, content performance, and brand stewardship. The position maintains social calendars and publishing workflows, manages community interactions and escalations, monitors conversations and trends, and reports on performance. It also supports user-generated content and creator programs, social commerce operations, and cross-functional coordination with Brand, Content, Media, eCommerce, Legal/Regulatory, Quality, Consumer Care, and agency partners. The role is based at the Corporate Headquarters in Lake Forest, Illinois, with a hybrid schedule Tuesday through Thursday.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
- Strong writing skills and the ability to adapt brand voice by platform and audience.
- Working knowledge of FTC endorsement guidelines and platform community policies.
- Ability to use AI tools to draft, summarize, and analyze within company guidelines.
- Strong organization, attention to detail, and quality-control skills.
- Sound judgment related to escalation, consumer care, and brand risk.
- Working knowledge of Microsoft Excel and PowerPoint.
Nice To Haves
- 2+ years of experience in social media, community management, content marketing, or a related field; relevant agency or internship experience may be considered.
- Hands-on experience publishing and managing brand social content.
- Experience using a social media management platform for publishing, engagement, listening, and analytics.
Responsibilities
- Monitor comments, direct messages, mentions, and tagged content daily, responding in brand voice and according to approved standards.
- Route consumer care questions, complaints, and product issues to Consumer Care; track resolutions and promptly escalate safety, quality, legal, regulatory, or reputational risks.
- Identify proactive engagement opportunities and maintain and improve response templates and community playbooks.
- Maintain the integrated Hefty and Reynolds organic social calendar and coordinate assets, copy, approvals, links, and product information with Brand, Content, and agency partners.
- Schedule, publish, and quality-check content for copy, links, tags, accessibility, claims, and timing; maintain accurate records of published, changed, delayed, and canceled content.
- Maintain social listening queries and surface relevant conversation, sentiment, trend, and competitor changes.
- Prepare weekly, monthly, and campaign reporting; validate data and translate performance and conversation themes into practical recommendations.
- Recommend and execute approved tests on timing, format, copy, and engagement, documenting results, implications, and next steps in a learning log.
- Share consumer signals and emerging issues with business partners.
- Identify user-generated content, advocates, and emerging creators; manage permission and rights processes and track status.
- Support creator programs through outreach, briefing logistics, deliverable tracking, and disclosure compliance.
- Coordinate cleared assets with Content, Brand, and Media partners for organic or paid reuse; maintain shoppable and retailer links and track performance.
- Support approved giveaways and community programs.
- Operate the social media management platform’s publishing, inbox, tagging, and reporting workflows within established governance.
- Monitor tagging quality, aged messages, and workflow exceptions; document platform issues and coordinate resolution.
- Partner with Brand, Content, Media, eCommerce, Legal/Regulatory, Quality, and Consumer Care to ensure execution is accurate, safe, and timely.
- Provide clear status updates and follow through across multiple concurrent workstreams.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
