Sales Director / Lead Community Living Advisor
Spectrum Retirement Communities, LLC • St. Louis, MO3d
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Sales Director / Lead Community Living Advisor
Spectrum Retirement Communities, LLC•St. Louis, MO
About The Position
The Sales Director / Lead Community Living Advisor is responsible for developing and executing the community’s sales strategy to drive sustainable occupancy growth, optimize revenue performance, and foster long-term occupancy stability. The role builds and strengthens relationships with referral sources, professional partners, and local influencers while generating qualified prospects, converting opportunities, and building future demand through a healthy sales pipeline. The position leads prospects through the sales process from initial inquiry to move-in, providing an exceptional customer experience and coordinating with Operations on apartment readiness, documentation, and resident transition. It also monitors sales performance, occupancy trends, competition, and market data to refine strategies and improve conversions. The role maintains a tour-ready community and accurate CRM data, forecasts, and sales reporting. Expected potential incentive compensation is $4,500 per month or more.
Requirements
- High school diploma or equivalent.
- Proficiency in Microsoft Office Suite and CRM platforms, including the ability to document, manage, and analyze sales activities and prospect information.
- Self-motivated, organized, and professional, with the ability to work independently and solve problems.
- Strong communication skills and the ability to work with prospective and current residents, placement agencies, and team members.
- Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and CRM systems.
- Customer-service focus and a genuine passion for serving older adults and enhancing residents’ and families’ quality of life.
- Professional appearance, demeanor, and conduct consistent with representing the community and organization positively.
Nice To Haves
- Bachelor’s degree or commensurate experience.
- Sales experience in senior living.
Responsibilities
- Develop and execute a sales strategy that drives sustainable occupancy growth, optimizes revenue, and maintains a healthy pipeline through effective lead management and conversion.
- Cultivate relationships with referral partners, healthcare professionals, placement agencies, and community organizations to generate qualified referrals, expand market presence, and increase brand awareness.
- Lead the sales process from inquiry through move-in, delivering an exceptional customer experience and partnering with Operations on apartment readiness, documentation, and resident transition.
- Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversions, and support occupancy stability.
- Maintain a tour-ready community that reflects Spectrum’s brand standards, and ensure the accuracy of CRM data, forecasts, and sales reporting.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Other voluntary insurance options
- 401(k)
- Paid time off
- Holiday pay
- Daily Pay
- Discounts through Perk Spot
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
Job Search Resources
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