Account Director, Brand Sales (MRI-Simmons Team)
About The Position
MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive new business acquisition and organic revenue growth within existing accounts. This is a hunter-farmer role: the Account Director identifies, develops, and closes new opportunities while expanding strategic relationships with existing enterprise clients. The role serves as a consultative partner to marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders. The Account Director uncovers client business challenges and aligns MRI-Simmons solutions—including syndicated insights, bespoke research, data enrichment, audience activation, advanced analytics, and strategic solutions—with client objectives. The role involves managing the full sales cycle, developing executive relationships, and delivering recurring growth through new sales, renewals, and account expansion. The position is remote within the United States and requires travel up to 35% as needed.
Requirements
- At least 5 years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
- Demonstrated success in both new business acquisition and account expansion.
- Proven ability to exceed quota in complex consultative sales environments.
- Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
- Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
- Ability to engage and influence executive-level decision-makers.
Nice To Haves
- Experience selling to one or more of the following sectors: CPG and consumer brands, financial services, retail and retail media networks, healthcare and pharmaceutical organizations, telecommunications, travel and hospitality, automotive, or technology and emerging digital-first brands.
Responsibilities
- Develop and execute strategic territory and account plans to drive new business and expansion revenue.
- Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations.
- Own the full sales cycle from prospecting through contract execution and renewal.
- Expand existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions.
- Consult with clients about consumer intelligence, audience targeting, measurement, and activation approaches, identifying opportunities for MRI-Simmons to create value.
- Generate revenue through syndicated consumer insights, custom and bespoke research, first-party data enrichment, audience development and segmentation, audience activation, retail media audience solutions, consumer analytics, and strategic consulting services.
- Partner with internal research, analytics, client success, and product teams to develop tailored solutions addressing client business objectives.
- Identify opportunities to embed MRI-Simmons data into clients’ marketing technology, data, measurement, and audience ecosystems.
- Build executive-level relationships and serve as a trusted advisor to client leadership teams.
- Deliver presentations, business cases, and thought leadership that demonstrate the strategic value of MRI-Simmons.
- Negotiate annual and multi-year agreements while maximizing client retention, expansion, and lifetime value.
- Maintain accurate pipeline reporting, forecasting, and account planning within Salesforce.
- Achieve or exceed new business, renewal, and upsell revenue targets.
- Travel up to 35% as needed.
Benefits
- Comprehensive healthcare plan, including medical, prescription, dental, and vision coverage.
- Flexible spending accounts and a Health Savings Account, including company contributions.
- Life and AD&D insurance.
- 401(k) retirement plan with company matching contributions.
- Disability insurance.
- Tuition reimbursement and education support.
- Discretionary paid time off.
- 11 paid holidays.
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee Assistance Program (EAP).
- Industry-leading parental leave.
- Sales-based incentive or performance-based bonus eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
