Senior Director, NAM Channels Sales

ChargePoint•CA - Remote, CA
•Remote

About The Position

The Senior Director of NAM Channel Sales is the strategic leader responsible for architecting and executing ChargePoint’s North American reseller and distribution strategy. The role scales a high-performing channel sales organization to increase market penetration, accelerate revenue growth, and advance ChargePoint’s EV charging business. It manages and mentors channel sales professionals, shapes partner recruitment, enablement, and performance management, and works with executive sales leadership and cross-functional teams on partner-led enterprise deals. The position also advises strategic partners and internal product and marketing teams, translating partner and market feedback into actionable growth strategies. Within the first 6 to 12 months, success means establishing a scalable channel sales playbook, optimizing the partner lifecycle from onboarding through sales execution, and delivering measurable growth in channel-driven revenue. The role is based remotely in Vancouver, BC, and reports to the Vice President, Global Channel Sales.

Requirements

  • 12–15 years of channel management or channel sales experience, with a proven track record supporting complex enterprise sales cycles through a partner-led model.
  • 5–8 years of direct people-management experience at the Director level or equivalent, with demonstrated success scaling a team.
  • Deep familiarity with the EV charging industry, renewable energy, or a related technical field.
  • Bachelor’s degree in Business, Sales, Marketing, or a related field.
  • Ability to develop and execute a comprehensive channel sales strategy that drives significant revenue growth.
  • Exceptional ability to translate complex technical and commercial details for executive and partner audiences.
  • Results-oriented approach and a track record of meeting and exceeding sales targets in a channel environment.
  • Proficiency in CRM systems, sales tracking tools, and Microsoft Office.

Nice To Haves

  • MBA.

Responsibilities

  • Hire, train, and mentor a high-performing team of Partner Account Managers, guiding them through complex sales cycles, partner development, and enterprise opportunity scoping.
  • Own the technical and sales enablement strategy for the partner ecosystem, ensuring reseller partners have the solutions, training, and tools needed to sell ChargePoint hardware, software, and services.
  • Set performance objectives and sales targets for the North American reseller channel; monitor results and implement strategies to exceed revenue goals.
  • Build and maintain executive relationships with strategic reseller partners, serving as an executive sponsor to support mutual growth.
  • Establish and refine scalable channel sales playbooks, partner onboarding frameworks, and standardized documentation to shorten sales cycles and improve win rates.
  • Align channel strategies with regional revenue and market expansion goals in collaboration with sales leadership, Marketing, Product Management, and Solutions Engineering.
  • Gather and share partner feedback and market insights to inform product improvements and enhance the partner experience.
  • Serve as a senior escalation point for critical partner-led enterprise opportunities, helping negotiate and resolve complex commercial and deployment challenges.
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