Regional Sales Director - Vet Channel (Great Lakes)

Trupanion•Minneapolis, IL

3d•Hybrid

About The Position

Trupanion is seeking a strategic, results-driven sales leader to grow and manage business-to-business partnerships across the Great Lakes region. The role focuses on increasing veterinary hospital engagement, same-store sales, and high-quality lead generation. The Regional Sales Director reports to the VP of Veterinary Growth and works closely with Territory Partners, who are independent business consultants, and cross-functional teams to achieve growth targets. This is a high-impact, field-based leadership role requiring frequent travel across the assigned region. The position involves coaching and influencing Territory Partners and veterinary hospital teams, building durable business relationships, and using performance data to guide regional sales strategy. The position is based in the Great Lakes region near a major airport, with approximately 70% travel (about 15 days per month). The full-time pay range is $105,000–$135,000, with possible monthly bonuses. New team members receive Restricted Stock Units that vest over four years.

Requirements

At least 5 years of sales leadership experience managing distributed teams or multi-region operations.
At least 5 years of experience building B2B partnerships; veterinary industry experience is preferred.
Proven track record of achieving or exceeding territory sales goals.
Familiarity with CRM systems such as Dynamics, route planning tools such as Portatour, and analytics platforms such as Tableau.
Strong coaching and performance management experience.
Ability to travel 70% across the assigned region.
Authorization to work for any employer in the United States; visa sponsorship is not available.

Nice To Haves

Experience working with or operating as a small business owner or veterinary industry partner.
Familiarity with pet insurance or the veterinary ecosystem.
Passion for pets and alignment with Trupanion’s vision, mission, and values.

Responsibilities

Lead execution of field strategy to drive revenue and partnership expansion in the assigned region.
Partner with Territory Partners to coach, support, and influence veterinary hospital staff and leadership to improve enrollment performance.
Build and maintain strong relationships with veterinary hospitals and internal teams.
Conduct frequent in-field visits to develop, coach, and evaluate regional opportunities.
Monitor performance data, identify trends, adjust strategies, and optimize sales effectiveness.
Lead strategic planning for territory goals and partnerships to maximize regional performance.
Track performance using metrics including hospital engagement, same-store sales, partner experience, and claims efficiency.
Collaborate with marketing, operations, and training teams to launch campaigns and tools.
Serve as the primary point of contact for Territory Partners, providing clear communication, timely information, and actionable feedback.

Benefits

Full medical, dental, and vision benefits at no cost to the employee.
Four weeks of paid time off.
Nine paid float holidays.
Five-week sabbatical after five years of employment.
Pet-friendly office environment.
Free medical health insurance for one dog or cat.
Paid time off to volunteer at nonprofit organizations.
Possible monthly bonuses.
Restricted Stock Units for new team members, vesting over four years.
Seattle office amenities include a free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.