Regional Sales Director - Vet Channel (Great Lakes)
About The Position
Trupanion is seeking a strategic, results-driven sales leader to lead the performance and growth of business-to-business partnerships across the Great Lakes region. The role focuses on increasing veterinary hospital engagement, same-store sales, and high-quality lead generation. The Regional Sales Director collaborates with Territory Partners, who are independent business consultants, and cross-functional teams to exceed growth targets in a fast-paced, evolving market. This is a field-based leadership role involving frequent travel, coaching, influence without direct authority, and the development of lasting business relationships. The position is based in the Great Lakes region near a major airport such as ORD, MDW, IND, DTW, or MSP, with travel of approximately 70% (about 15 days per month). The role reports to the VP of Veterinary Growth.
Requirements
- At least 5 years of sales leadership experience managing distributed teams or multi-region operations.
- At least 5 years of experience building B2B partnerships; veterinary industry experience is preferred.
- A proven track record of achieving or exceeding territory sales goals.
- Familiarity with CRM systems such as Dynamics, route planning tools such as Portatour, and analytics platforms such as Tableau.
- Strong coaching and performance management experience.
- Ability to travel 70% across the assigned region.
- Authorization to work for any employer in the United States; Trupanion cannot sponsor or take over sponsorship of an employment visa.
Nice To Haves
- Experience working with or operating as a small business owner or veterinary industry partner.
- Familiarity with pet insurance or the veterinary ecosystem.
- Passion for pets and alignment with Trupanion’s vision, mission, and values.
Responsibilities
- Lead execution of field strategy to drive revenue and partnership expansion within the assigned region.
- Partner with Territory Partners to coach, support, and influence hospital staff and leadership to improve enrollment performance.
- Build and maintain strong relationships across veterinary hospitals and internal teams.
- Conduct frequent in-field visits to develop, coach, and evaluate regional opportunities.
- Monitor performance data to identify trends, adjust strategies, and optimize sales effectiveness.
- Lead strategic planning for territory goals and partnerships to maximize regional performance.
- Track performance using metrics including hospital engagement, same-store sales, partner experience, and claims efficiency.
- Collaborate with marketing, operations, and training teams to launch effective campaigns and tools.
- Serve as the primary point of contact for Territory Partners, providing clear communication, timely information, and actionable feedback.
Benefits
- Full medical, dental, and vision benefits at no cost to the employee.
- Four weeks of paid time off and 9 paid float holidays.
- Five-week sabbatical after five years of employment.
- Open, casual, pet-friendly, and fun office environment.
- Free medical health insurance for one dog or cat.
- Paid time off to volunteer at nonprofit organizations.
- Seattle office amenities include a free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
- Employees may be eligible for monthly bonuses.
- Restricted Stock Units for new team members, vesting over four years.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
