Regional Sales Director - Vet Channel (Great Lakes)
About The Position
Trupanion is seeking a strategic, results-driven sales leader to lead the performance and growth of business-to-business partnerships across the Great Lakes region. The role focuses on increasing veterinary hospital engagement, same-store sales, and high-quality lead generation. The director collaborates with Territory Partners, who are independent business consultants, and cross-functional teams to achieve regional growth targets in a rapidly scaling market. The position is field-based and requires approximately 70% travel, or about 15 days per month, across the assigned region. The role reports to the VP of Veterinary Growth.
Requirements
- At least 5 years of sales leadership experience managing distributed teams or multi-region operations.
- At least 5 years of experience building B2B partnerships; veterinary industry experience preferred.
- Proven track record of achieving or exceeding territory sales goals.
- Familiarity with CRM systems, such as Dynamics; route planning tools, such as Portatour; and analytics platforms, such as Tableau.
- Strong coaching and performance management experience.
- Ability to travel 70% across the assigned region.
Nice To Haves
- Experience working with or operating as a small business owner or veterinary industry partner.
- Familiarity with pet insurance or the veterinary ecosystem.
- Passion for pets and alignment with Trupanion’s vision, mission, and values.
Responsibilities
- Lead field strategy execution to drive revenue and partnership expansion within the assigned region.
- Partner with Territory Partners to coach, support, and influence veterinary hospital staff and leadership to improve enrollment performance.
- Build and maintain relationships with veterinary hospitals and internal teams.
- Conduct frequent in-field visits to develop, coach, and evaluate regional opportunities.
- Monitor performance data, identify trends, adjust strategies, and optimize sales effectiveness.
- Lead strategic planning for territory goals and partnerships to maximize regional performance.
- Track performance using metrics including hospital engagement, same-store sales, partner experience, and claims efficiency.
- Collaborate with marketing, operations, and training teams to launch campaigns and tools.
- Serve as the primary point of contact for Territory Partners, providing clear communication, timely information, and actionable feedback.
Benefits
- Full medical, dental, and vision benefits at no cost to the employee.
- Four weeks of paid time off and nine paid float holidays.
- Five-week sabbatical after five years of employment.
- Open, casual, pet-friendly, and fun office environment.
- Free medical health insurance for one pet (dog or cat).
- Paid time off to volunteer at nonprofit organizations.
- Seattle office amenities: free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
- Employees may be eligible for monthly bonuses.
- Restricted Stock Unit grants for new team members, vesting over four years.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
