Director of Group Sales

Sandestin Investments LLC • Miramar Beach, FL

4d

About The Position

Sandestin Golf & Beach Resort is seeking an experienced and strategic Director of Group Sales/Business Development to lead its group sales team. The role promotes the resort’s 90,000 square feet of flexible conference space and resort amenities to grow group business and events. The position reports to the Executive Director of Sales. The ideal candidate has group-sales experience in a luxury or upscale resort setting and can build long-term client partnerships while exceeding sales targets.

The Director leads sales strategy, develops client relationships, mentors the sales team, monitors market trends, and collaborates with resort departments to deliver successful events and service. The role also oversees budgets, forecasts, and sales reporting. The position involves local or regional travel as needed and varied shifts, including occasional weekends and evenings based on client needs and event schedules.

Requirements

• At least 5 years of group sales experience in the luxury resort, hospitality, or events industry.
• Proven success in sales and revenue growth, with a focus on group sales.
• Leadership experience managing and motivating sales teams.
• Strong interpersonal, negotiation, and communication skills.
• Familiarity with sales management software and CRM systems.
• Passion for customer service and hospitality, and ability to work in a fast-paced, dynamic environment.
• Ability to sit at a desk for extended periods and use computers, phones, and other office equipment.
• Ability to walk and stand occasionally throughout the resort to tour conference spaces and meet with clients.
• Ability to occasionally lift and carry up to 20 pounds.
• Visual and auditory ability to communicate effectively with clients and team members.
• Ability to travel locally or regionally as needed to meet clients or attend industry events.
• Availability for varied shifts, including occasional weekends and evenings, based on client needs and event schedules.

Nice To Haves

• Bachelor’s degree in Hospitality, Business Administration, Marketing, or a related field is preferred.

Responsibilities

• Lead the group sales team in developing and implementing strategies to attract large-scale events, conferences, and corporate groups, and achieve revenue growth and sales goals.
• Promote the resort’s conference and event spaces, including ballrooms, boardrooms, and outdoor venues.
• Cultivate and maintain relationships with corporate clients, meeting planners, and event organizers, providing customer service throughout planning and execution.
• Mentor and guide the group sales team, establish performance standards, and facilitate training and development.
• Monitor meetings and events industry trends and competitor offerings.
• Collaborate with operations, catering, marketing, and other departments to align sales initiatives with resort objectives and service standards.
• Prepare budgets, forecasts, and sales reports, and adjust sales strategies based on performance metrics and market conditions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed