New Car Sales Manager Jobs

About The Position

Requirements

• Previous automotive sales management experience.
• Proven ability to lead, coach, and develop a successful automotive sales team.
• Strong understanding of new-vehicle dealership operations and manufacturer programs.
• Demonstrated ability to achieve sales volume and profitability objectives.
• Strong deal-structuring, negotiation, and closing skills.
• Experience managing new-vehicle inventory and aging.
• Strong understanding of CRM processes, lead management, and dealership sales metrics.
• Excellent communication, leadership, and customer-service skills.
• Ability to analyze dealership performance data and make effective business decisions.
• Valid driver's license and acceptable driving record.
• Successful completion of a background check, motor vehicle record review, social security verification, and drug screening.

Nice To Haves

• Volkswagen or import-brand experience.

Responsibilities

• Lead, coach, train, and motivate the new car sales team to meet monthly and annual sales objectives.
• Set expectations for sales activity, lead follow-up, closing ratios, customer experience, and overall performance.
• Work with Sales Consultants to structure and close deals while maintaining appropriate gross profit.
• Conduct sales meetings, one-on-one coaching, and performance discussions; develop team members and foster an accountable, high-performance culture.
• Partner with the General Manager and F&I department to achieve dealership volume and profitability goals.
• Manage new Volkswagen inventory mix, monitor aging inventory, and develop strategies to improve inventory turn.
• Work with dealership leadership on vehicle ordering and allocation.
• Ensure vehicles are merchandised, priced, and prepared for sale.
• Monitor market conditions, competitor pricing, incentives, and Volkswagen programs to maximize sales opportunities.
• Maintain a strong sales-floor presence, support exceptional customer experiences, and address customer concerns and escalations.
• Reinforce CRM use, lead management, appointment setting, and follow-up practices.
• Ensure the vehicle delivery process supports a positive ownership experience and long-term customer relationships.
• Monitor sales results and adjust strategies as needed; help manage gross profit, volume, expenses, and department performance.
• Review performance indicators, including lead conversion, closing percentages, inventory age, gross profit, and customer satisfaction.
• Work with F&I to maximize profitability while maintaining an ethical and transparent sales process.
• Ensure compliance with dealership policies, manufacturer requirements, and applicable requirements.

Benefits

• Paid time off and vacation
• Paid holidays
• Medical, dental, and vision coverage
• 401(k) with company match
• Life and disability insurance
• Professional training and career development
• Tuition reimbursement
• Service awards
• Opportunities for advancement