New Car Sales Manager

Volkswagen - Tom Wood VW, Indy•Indianapolis, IN

20h•Onsite

About The Position

Tom Wood Volkswagen is seeking an experienced, driven, hands-on New Car Sales Manager to lead its new-vehicle sales operation. The role involves developing the sales team, driving sales volume and profitability, managing inventory, and creating an exceptional customer experience. The manager will actively participate in sales, structure deals, coach Sales Consultants, monitor performance, and partner with the General Manager and F&I team to achieve dealership goals. The manager will lead sales performance and team development; manage new Volkswagen inventory, vehicle ordering, allocation, merchandising, and inventory turn; support customer experience and relationship-building; and oversee sales results, gross profit, expenses, key performance indicators, and operational compliance. The position requires automotive sales management experience and strong leadership, dealership operations, sales, inventory, CRM, and analytical skills. Volkswagen or import-brand experience is preferred but not required.

Requirements

Previous automotive sales management experience.
Proven ability to lead, coach, and develop a successful automotive sales team.
Strong understanding of new-vehicle dealership operations and manufacturer programs.
Demonstrated ability to achieve sales volume and profitability objectives.
Strong deal-structuring, negotiation, and closing skills.
Experience managing new-vehicle inventory and aging.
Strong understanding of CRM processes, lead management, and dealership sales metrics.
Excellent communication, leadership, and customer-service skills.
Ability to analyze dealership performance data and make effective business decisions.
Valid driver's license and acceptable driving record.
Offers are contingent upon passing a background check, motor vehicle record review, social security verification, and drug screening.

Nice To Haves

Volkswagen or import-brand experience.

Responsibilities

Lead, coach, train, and motivate the new-car sales team to meet monthly and annual sales objectives.
Set expectations for sales activity, lead follow-up, closing ratios, customer experience, and overall performance.
Work directly with Sales Consultants to structure and close deals while maintaining appropriate gross profit.
Conduct sales meetings, one-on-one coaching, and performance discussions; develop team members and promote an accountable, high-performance culture.
Partner with the General Manager and F&I department to achieve dealership volume and profitability goals.
Manage new Volkswagen inventory mix, monitor aging inventory, and develop strategies to improve inventory turn.
Coordinate with dealership leadership on vehicle ordering and allocation.
Ensure vehicles are properly merchandised, priced, and ready for sale.
Monitor market conditions, competitor pricing, incentives, and Volkswagen programs to maximize sales opportunities.
Maintain a visible sales-floor presence and ensure customers receive an exceptional experience.
Assist with customer concerns and escalations and pursue timely, professional resolutions.
Reinforce effective CRM usage, lead management, appointment-setting, and follow-up practices.
Ensure the delivery process supports a positive ownership experience and long-term customer relationships.
Monitor daily, weekly, and monthly sales results and adjust strategies as needed.
Help manage new-vehicle gross profit, volume, expenses, and overall department performance.
Review key performance indicators, including lead conversion, closing percentages, inventory age, gross profit, and customer satisfaction.
Work with F&I to maximize dealership profitability while maintaining an ethical and transparent sales process.
Ensure dealership policies, manufacturer requirements, and applicable compliance requirements are followed.