New Car Manager/Internet Manager

Mosaic Ford Zumbrota•Zumbrota, MN

About The Position

The New Car Sales Manager / Internet Sales Manager is responsible for driving new vehicle sales performance, managing the dealership’s internet sales operations, developing sales personnel, and maximizing opportunities through effective lead management, customer engagement, and sales execution. The role creates a proactive, accountable, results-driven sales environment and ensures customers receive a consistent Mosaic Experience. This hands-on management position oversees inventory management, lead conversion, customer relationships, sales processes, and team development. Success is measured by vehicles sold, profitability, process execution, customer satisfaction, and the ability to develop a high-performing sales team. The position is full-time and reports to the General Manager / Operator.

Responsibilities

Establish, communicate, and execute monthly new vehicle sales objectives.
Monitor daily, weekly, and monthly sales performance against dealership goals.
Manage new vehicle inventory, including ordering, allocation, aging, pricing, and turn.
Monitor market conditions, competitive pricing, and manufacturer incentives.
Develop strategies to improve new vehicle volume while maintaining appropriate gross profit.
Work with the General Manager and Operator to identify opportunities and address performance gaps.
Ensure new vehicle merchandising, pricing, and online listings are accurate and competitive.
Focus on inventory turn and minimizing aged inventory.
Oversee internet leads, digital inquiries, website opportunities, and third-party lead sources.
Ensure timely, professional, consistent lead follow-up and establish response-time, communication-frequency, and lead-management expectations.
Monitor lead activity, appointment setting and confirmation, show rates, and closing percentages.
Coach sales consultants on phone, text, and email communication.
Ensure leads are actively worked until an appropriate outcome is achieved.
Develop strategies to convert unsold leads into appointments and sales opportunities.
Monitor CRM utilization and hold team members accountable for accurate documentation and follow-up.
Identify opportunities to improve lead conversion and return on advertising investment.
Lead, coach, train, and develop new vehicle sales consultants.
Establish clear expectations for individual performance and accountability.
Conduct sales meetings, individual coaching sessions, and performance reviews.
Monitor individual sales activity, closing ratios, appointment performance, and follow-up execution.
Demonstrate sales techniques, negotiation, objection handling, and closing strategies.
Reinforce a culture of urgency, ownership, professionalism, and customer service.
Identify performance deficiencies and implement improvement plans.
Assist with recruiting, interviewing, onboarding, and retaining sales talent.
Ensure consistent execution of Mosaic’s established sales processes.
Monitor CRM activity and ensure opportunities are properly tracked.
Ensure proper customer introductions, needs assessments, vehicle presentations, test drives, and follow-up.
Collaborate with Finance & Insurance to support a smooth transition from sales to the Business Office.
Communicate with Service and Parts to support customer retention and the Mosaic Experience.
Ensure sales personnel present available dealership services, products, and customer benefits properly.
Support compliance with dealership policies, manufacturer requirements, and applicable state and federal regulations.