New Car Manager/Internet Manager

Mosaic Ford Zumbrota•Zumbrota, MN

About The Position

The New Car Sales Manager / Internet Sales Manager leads new vehicle sales performance and the dealership’s internet sales operations. The role develops sales personnel and maximizes opportunities through effective lead management, customer engagement, inventory management, and sales execution. The manager builds a proactive, accountable, results-driven sales environment while ensuring customers receive a consistent and exceptional Mosaic Experience. Success is measured by vehicle sales, profitability, process execution, customer satisfaction, and the development of a high-performing sales team.

Responsibilities

Establish, communicate, and execute monthly new vehicle sales objectives, and monitor daily, weekly, and monthly results against dealership goals.
Manage new vehicle inventory, including ordering, allocation, aging, pricing, and turnover; monitor market conditions, competitive pricing, and manufacturer incentives.
Develop strategies to increase new vehicle volume while maintaining appropriate gross profit and minimizing aged inventory.
Ensure new vehicle merchandising, pricing, and online listings are accurate and competitive.
Work with the General Manager and Operator to identify opportunities and address performance gaps.
Oversee internet leads, digital inquiries, website opportunities, and third-party lead sources.
Set and enforce expectations for lead response times, communication frequency, follow-up, and lead management processes.
Monitor lead activity, appointment setting and confirmation, show rates, and closing percentages.
Coach sales consultants on phone, text, and email communication, and develop strategies to convert unsold leads into appointments and sales.
Monitor CRM usage and hold team members accountable for accurate documentation and follow-up.
Identify opportunities to improve lead conversion and return on advertising investment.
Lead, coach, train, and develop new vehicle sales consultants; establish individual performance expectations and accountability.
Conduct sales meetings, individual coaching sessions, and performance reviews, and monitor sales activity, closing ratios, appointment performance, and follow-up.
Demonstrate sales techniques, negotiation, objection handling, and closing strategies; reinforce urgency, ownership, professionalism, and customer service.
Identify performance deficiencies and implement improvement plans.
Assist with recruiting, interviewing, onboarding, and retaining sales talent.
Ensure consistent execution of established sales processes and that CRM opportunities are properly tracked.
Ensure proper customer introductions, needs assessments, vehicle presentations, test drives, and follow-up.
Collaborate with Finance & Insurance to support a smooth transition from sales to the Business Office, and communicate with Service and Parts to support customer retention and the Mosaic Experience.
Ensure sales personnel properly present dealership services, products, and customer benefits.
Support compliance with dealership policies, manufacturer requirements, and applicable state and federal regulations.