New Car Sales Manager

C. A. Russell Ford•Anniston, AL

17h

About The Position

C.A. Russell Ford in Anniston, Alabama, is seeking an experienced, motivated, and results-driven New Car Sales Manager to lead its New Vehicle Sales Department. The role calls for a visible, energetic leader who can build and develop a successful team, drive sales and traffic, maintain profitability, strengthen marketing, and deliver an excellent customer experience that encourages repeat and referral business. The manager leads day-to-day sales performance, works deals, monitors sales metrics, and collaborates with Finance, BDC, Service, Parts, Marketing, and dealership leadership. The role also supports promotions and business development, including social media and video content, CRM and internet lead follow-up, and local marketing. The manager oversees new vehicle inventory, pricing, merchandising, and planning to meet market demand and dealership goals.

Requirements

Automotive sales management experience, preferably in a franchised dealership environment.
A strong, proven CSI track record and ability to achieve and maintain excellent customer satisfaction scores.
Excellent leadership, coaching, communication, and people-management skills.
Strong closing and deal-structuring abilities.
Excellent marketing, social media, and business-development instincts.
Experience working with CRM systems and internet leads.
Strong organizational and time-management skills.
Ability to analyze sales reports, inventory, trends, and performance metrics.
Positive, professional attitude and ability to lead by example.
High standards for accountability, integrity, follow-up, and customer service.
Ability to create energy and excitement within the sales department.
Team-first mentality and willingness to work across departments toward dealership-wide goals.

Nice To Haves

Automotive sales management experience in a franchised dealership environment.

Responsibilities

Lead, motivate, coach, and hold the new car sales team accountable for performance.
Set daily, weekly, and monthly sales goals and manage the team toward achieving them.
Work deals while balancing customer satisfaction and dealership profitability.
Monitor closing ratios, lead response, appointments, showroom traffic, demonstrations, and sold performance.
Recruit, train, develop, and retain high-performing sales professionals.
Conduct regular sales meetings and ongoing product and process training.
Maintain knowledge of Ford vehicles, incentives, programs, inventory, and competing products.
Collaborate with Finance, BDC, Service, Parts, Marketing, and dealership leadership to create a seamless customer experience.
Promote a customer-first culture and ensure consistent communication before, during, and after the sale.
Address customer concerns when necessary and work toward positive resolutions.
Coach salespeople on follow-up, delivery procedures, survey expectations, and relationship building.
Work with marketing and BDC teams on promotions, campaigns, sales events, and traffic- and lead-generating strategies.
Participate in and help create social media and video content.
Identify marketing opportunities involving vehicles, inventory, Ford programs, dealership services, and special events.
Encourage salespeople to build their individual brands and prospect for new business.
Develop ideas to increase dealership visibility in Anniston and surrounding communities.
Monitor new vehicle inventory, aging, turn rate, market demand, and pricing.
Ensure inventory is properly merchandised online and on the dealership lot.
Identify vehicles needing additional marketing or sales focus.
Assist with vehicle ordering and inventory planning based on market demand and dealership objectives.
Maintain an attractive, organized, customer-ready sales lot and showroom.
Work to increase vehicle sales and gross profit, improve CSI, generate traffic, strengthen marketing, develop salespeople, build repeat and referral business, and promote the dealership brand.