Marketing Specialist Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• Minimum 2 years of experience working in corporate marketing.
• Experience in the healthcare industry required.
• Content marketing and campaign design, execution, and measurement experience.
• Demonstrated experience working with content and graphic design tools such as Adobe’s Photoshop, Premiere Pro, InDesign, and Illustrator.
• Strong social media experience including X, LinkedIn, and Facebook.
• Experience writing for the web with an appreciation for SEO best practices.
• Experience with using artificial intelligence tools for marketing.
• Knowledge of different marketing automation systems and CRM.
• Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages.

Responsibilities

• Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels.
• Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs.
• Provide actionable insights based on data analysis to guide marketing strategies and campaigns.
• Optimize and experiment with programs to improve key metrics that both our company and channel partners care about.
• Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives.
• Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers.
• Assist with the updating and management of the CGM US corporate website.
• Leverage artificial intelligence to optimize project velocity and quality
• Help organize and coordinate marketing events such as conferences, webinars, and trade shows.

Benefits

• Medical
• Dental
• Vision
• 401k with employer matching
• Personal Time Off