Advanced Brand Marketing Specialist
Diebold Nixdorf • North Canton, OH17d • Hybrid
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Advanced Brand Marketing Specialist
Diebold Nixdorf•North Canton, OH
•Hybrid
About The Position
The Advanced Content Marketing Specialist collaborates across Marketing, Sales, and Product & Technology to plan, develop, and execute editorial and content strategies that strengthen brand storytelling, enable cross-channel distribution, and support integrated campaign narratives. The role creates compelling content and thought leadership to increase visibility and awareness of the company’s products, solutions, and brand among customers and partners in the retail and banking industries. As a brand advocate, the specialist develops and supports corporate and solution narratives, partnering closely with Solution Marketing and Demand Generation to maintain consistent brand messaging across marketing and communications initiatives. The role aligns content with campaign strategies, commercial priorities, and broader positioning frameworks.
Requirements
- Bachelor’s degree in communications, Marketing, English, Journalism, or a related field.
- Six to eight years of relevant experience in content marketing, editorial strategy, corporate communications, or a related discipline, or an equivalent combination of education and experience.
- Strong writing, editing, and storytelling skills.
- Experience supporting integrated marketing campaigns.
- Fluent business English, written and spoken.
- Willingness to travel occasionally.
Nice To Haves
- Experience in the Retail and/or Financial Services industry (Banking) is preferred.
Responsibilities
- Develop and lead content strategies aligned with corporate and brand priorities and industry best practices.
- Oversee creation of key content assets for the Banking and Retail segments, including messaging, channel plans, and content formats.
- Occasionally write key content assets directly and review or approve priority assets for quality, consistency, and relevance.
- Collaborate with Marketing Ops to manage content calendars, avoid messaging and channel conflicts, and ensure timely asset production and delivery.
- Manage agencies, vendors, and contractors supporting content marketing initiatives, ensuring timely delivery of high-quality work within agreed scope and budget.
- Monitor and evaluate content performance and its contribution to broader marketing objectives.
- Use insights and data to continually optimize content strategies, formats, and distribution approaches.
- Apply knowledge of the company’s product and solution portfolio, customer needs, market trends, and competitive landscape to identify opportunities to differentiate and position the brand.
- Partner with creative teams and subject-matter experts to develop and deliver brand stories, thought leadership, and customer engagement assets.
- Coordinate with Brand and Creative teams to ensure content aligns with brand standards.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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