Precision Oncology Marketing Specialist

Abbott•Madison, WI

3d•Hybrid

About The Position

The Marketing Specialist executes product strategy and commercialization for one or more products in Abbott’s Cancer Diagnostics division and provides commercial leadership for the precision oncology portfolio. Working with commercial business unit partners and the portfolio strategy program lead, the specialist helps shape product requirements and commercialization plans and contributes as part of a program core team to deliver commercialization milestones. The role handles key opinion leaders, peer-to-peer speaker bureau activities, conference planning, marketing budgets and accounting, cross-functional coordination, contract management, and vendor management. It works closely with internal partners across research and development, portfolio strategy, clinical, IT, operations, program management, commercial, finance, regulatory, market access and outcomes research, and legal. The specialist takes a team-focused approach and delivers high-visibility presentations to drive progress and alignment across the organization. This is a hybrid position requiring at least four days per week at an office location in Madison, Wisconsin; San Diego, California; or Redwood City, California. The posting also lists the location as United States of America: Remote. Travel is listed as 15% of the time.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related business discipline.
At least 4 years of experience in marketing, product management, brand management, or related commercial functions.
Exceptional organizational skills and demonstrated ability to manage multiple projects, competing priorities, and tight deadlines.
Strong project management skills, attention to detail, and demonstrated ability to coordinate complex initiatives from planning through execution.
Excellent written and verbal communication skills and ability to collaborate effectively across cross-functional teams.
Demonstrated initiative, adaptability, and ability to work independently in a fast-paced, dynamic environment.

Nice To Haves

Master’s degree in Business Administration (MBA) or a related field.
Healthcare marketing, product development, or commercialization experience in pharmaceutical, biotechnology, medical device, or diagnostics industries; oncology experience preferred.
Knowledge of oncology diagnostics, including molecular residual disease (MRD) testing and next-generation sequencing (NGS) technologies.
Experience coordinating marketing campaigns, product launches, sales enablement initiatives, or commercialization activities.
Experience supporting peer-to-peer educational programs, speaker bureaus, key opinion leader engagement, advisory boards, convention planning, and collateral development.
Experience managing marketing budgets, vendor contracts, and relationships with external agencies and partners.
Strong analytical skills, including financial modeling, data analysis, and support for business cases or profit-and-loss assessments.
Understanding of clinical adoption, reimbursement, and the clinical and economic value of diagnostic products.
Experience supporting international product development or commercialization initiatives.

Responsibilities

Lead end-to-end commercialization strategy, including segmentation, targeting, positioning, and messaging.
Analyze market and clinical trends, customer needs and segmentation, disease-state insights, and competitive offerings to develop commercialization strategy.
Develop integrated product-launch strategies, plans, and tactics, including market access, publication planning, content development, market development, customer engagement and experience, and lead generation.
Lead the development and execution of promotional materials and programs for key customers to drive awareness and education.
Develop differentiated product roadmaps, product features and functionalities, supportive solutions and services, and investment recommendations based on market and clinical trends, customer needs, and competitive offerings.
Apply knowledge of laboratory, IT operations, manufacturing, and commercial functions to define business requirements and product strategy for test development; anticipate challenges and adjust strategies.
Provide product management leadership through collaboration with R&D scientists and commercial, clinical development, lab operations, market access, regulatory, business development, and product lifecycle management colleagues.
Develop and deliver presentations that communicate program strategies and facilitate decisions among stakeholders, including senior executives.
Build and cultivate relationships with key opinion leaders and strategic partners.
Coordinate key opinion leader and peer-to-peer speaker bureau activities, conference planning, marketing budgets, contracts, and vendors.