Precision Oncology Marketing Manager - Direct to Patients (DTP)

Abbott•San Diego, CA

4d•$99,300 - $198,700•Hybrid

About The Position

The Marketing Manager – Direct to Patients (DTP) within Abbott’s Cancer Diagnostics division is responsible for the strategy and execution of downstream omnichannel marketing tactics supporting market shaping and initial launches for the Precision Oncology product portfolio, including Oncodetect and OncoExTra. The role has a direct-to-patient impact and focuses on multiple DTP products, patient education materials, the patient-facing website, digital medical education, key opinion leader (KOL) engagement, and scientific and clinical content and messaging development. The position develops and executes marketing plans in partnership with the Precision Oncology marketing team and collaborates with Sales, Medical Affairs, Product Management, Research and Development, the Clinical Laboratory, and other stakeholders. It supports marketing analytics and data-driven decisions, participates in operational planning, and leads tactical plans across multiple channels. The position is described as hybrid, requiring at least four days per week in an office in Madison, Wisconsin; San Diego, California; or Redwood City, California. The posting also lists the location as United States of America: Remote.

Requirements

Bachelor’s degree in business administration, marketing, or a related field.
At least 5 years of commercial marketing experience.
Proficiency in Microsoft Office, including advanced PowerPoint skills.
Ability to perform the essential duties of the position with or without accommodation.
Authorization to work in the United States without sponsorship.

Nice To Haves

MBA in marketing, business, or a related field.
Oncology marketing experience.
Experience working with an advocacy group.
Diagnostic, pharmaceutical, medical device, or healthcare marketing experience.
Ability to present to senior management and influence stakeholders at VP level and above.

Responsibilities

Develop and execute marketing plans for commercial readiness and evolution of precision oncology products.
Lead multichannel marketing and communications strategies and plans for the Precision Oncology portfolio and molecular residual disease tests supporting solid tumor indications.
Partner with the marketing communications team on brand-specific multichannel campaign activation and optimization.
Collaborate with Medical Affairs, Product Management, the Clinical Laboratory, Sales Training, and other stakeholders to develop educational content for providers and patients and increase awareness of solutions.
Develop medical conference and congress strategy and collaborate with the congress lead to execute regional and national congress tactics.
Hold a leadership role in the brand planning process.
Support KOL engagement and medical advisory board execution.
Ensure product positioning, messaging, and campaigns are integrated into promotional assets.
Lead customer persona development for customer acquisition through digital and other channels.
Analyze qualitative and quantitative data to deepen understanding of the market and customer needs.
Develop sales enablement tools and training content for the Precision Oncology field team, including promotion of MCED and Oncotype DX products.
Create messaging, positioning, and marketing content for provider segments.
Collaborate with Commercial Analytics to develop analytical plans and measure promotional program effectiveness, efficiency, and return.
Lead marketing messaging related to societal determinants of health in cancer.
Provide day-to-day oversight of external agency partners and manage the budget and quarterly accruals.
Participate in the field force advisory committee to gather insights on current and future HCP tactics and competitive intelligence.