Precision Oncology Marketing Manager - Healthcare Providers (HCP)

Abbott•Madison, WI

3d•Hybrid

About The Position

The Marketing Manager – Healthcare Providers (HCP) within Abbott’s Cancer Diagnostics division is responsible for strategy and execution of downstream, multichannel marketing tactics supporting market shaping and initial launches for the Precision Oncology product portfolio. The role covers conference strategy, digital medical education, key opinion leader engagement, and development of scientific and clinical content and messaging. The manager develops and executes plans with the Precision Oncology marketing team and works closely with Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other organizational stakeholders. The position also supports marketing analytics and data-driven decisions, participates in operational planning, and leads tactical plans across channels. This hybrid position requires working at least four days per week at an Abbott office in Madison, Wisconsin; San Diego, California; or Redwood City, California. The posting also lists the location as United States of America: Remote. Travel is 15% of the time.

Requirements

Bachelor’s degree in business administration, marketing, or a related field as outlined in the essential duties.
At least 5 years of commercial experience in healthcare marketing, such as biotech, pharmaceuticals, or diagnostics.
Commercial biotech launch experience.
Demonstrated ability to perform the essential duties of the position with or without accommodation.
Authorization to work in the United States without sponsorship.

Nice To Haves

MBA in marketing, business, or a related field.
Oncology marketing experience.
Experience in molecular residual disease (MRD) and/or liquid biopsy.
Diagnostic, pharmaceutical, medical device, or healthcare marketing experience.
Demonstrated ability to present to senior management and influence leaders at VP level and above.

Responsibilities

Develop and execute marketing plans for commercial readiness and the evolution of precision oncology products.
Lead multichannel marketing and communications strategies for the Precision Oncology portfolio, including molecular residual disease (MRD) and therapy-selection tests for solid tumor indications.
Partner with the marketing communications team to activate and optimize brand-specific multichannel campaigns.
Work cross-functionally to develop educational content for providers and patients and increase awareness of solutions.
Hold a leadership role in the brand planning process.
Ensure product positioning, messaging, and campaigns are integrated across promotional assets for HCPs.
Lead customer persona development for customer capture through digital and other channels.
Analyze qualitative and quantitative data to better understand the market and customer needs.
Develop sales enablement tools and training content for the Precision Oncology field team promoting Oncodetect and OncoExTra.
Create messaging, positioning, and marketing content for provider segments.
Collaborate with Commercial Analytics to develop analytical plans and measure promotional program effectiveness, efficiency, and return.
Lead marketing focus on messaging related to societal determinants of health in cancer.
Provide day-to-day oversight of external agency partners and manage the budget.
Participate in the field force advisory committee to gather insights on current and future HCP tactics and competitive intelligence.