Associate Director of HCP Precision Marketing, RSV Franchise

Sanofi • Morristown, NJ

1d • Onsite

About The Position

The Associate Director of HCP Precision Marketing for the RSV Franchise drives execution of healthcare professional (HCP) campaigns and messaging and leads integrated marketing strategy and brand planning. The role incorporates precision audience strategies, targeting, and activation to optimize engagement, and collaborates extensively with cross-functional teams.

The position leads HCP campaign planning and activation across branded and unbranded communications, manages agency relationships, coordinates research and analytics, and uses audience and campaign performance insights to improve targeting, content, and channel strategies. It also helps shape integrated brand plans, vaccination-journey strategies, media activation, and modular content approaches, including GenAI-powered materials.

Requirements

• Bachelor's degree.
• At least 5 years of experience in the healthcare, pharmaceutical, or life sciences industry.
• A proven track record of delivering measurable business results through segmentation and content strategy.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.

Responsibilities

• Manage development and execution of HCP branded and unbranded campaigns and core claims, including MLR review, using targeting and segmentation for precision campaign planning and activation.
• Lead development of HCP materials across omnichannel marketing, websites, digital, social media, and HCP influencer marketing, aligning content with audiences, journey stages, channels, and business objectives.
• Serve as the main point of contact for multiple agencies, ensuring deliverables meet strategic, timeline, and budget requirements and measuring outcomes across channels.
• Coordinate with HCP market research and analytics teams to develop research stimuli and manage project plans; use insights to define high-value audience segments and engagement plans addressing barriers.
• Ensure research insights inform tactical execution, including audience segmentation, persona definition, and relevant trigger identification.
• Coordinate campaign and audience KPIs for performance reporting across the engagement funnel.
• Co-lead development of integrated marketing brand plans and translate brand strategy into precision audience strategies.
• Track the impact of branded and unbranded HCP campaigns and use insights, testing, and continuous improvement to optimize targeting, messaging, channel mix, frequency, and sequencing.
• Evolve HCP vaccination journey mapping and moments-that-matter strategies, including behavioral signals, relevant triggers, and opportunities.
• Incorporate channel-mix and MMX learnings and sensitivity analysis, including promo-response curves and audience saturation.
• Lead media strategy activation with GTMC and A/B testing strategy, determining where broad reach, personalization, sequential messaging, retargeting, and trigger-based activation are appropriate.
• Define audience-led content strategies aligned with brand priorities and customer journeys, and build and manage content plans across campaigns, channels, and customer moments.
• Develop content architecture and modularity to enable reuse, personalization, and scale, and orchestrate content sequencing across touchpoints.
• Develop GenAI-powered content materials to support consumer marketing activation.

Benefits

• Access to mentoring, international mobility programs, and opportunities for career growth.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Thoughtful rewards package recognizing employee contributions.
• Employees may be eligible to participate in company employee benefit programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director