Precision Oncology Marketing Manager - Direct to Patients (DTP)

Abbott•Madison, WI

2d•Hybrid

About The Position

The Marketing Manager – Direct to Patients (DTP) within Abbott’s Cancer Diagnostics division is responsible for strategy and execution of downstream omnichannel marketing tactics supporting market shaping and initial launches for the Precision Oncology product portfolio, including Oncodetect and OncoExTra. The role focuses on direct-to-patient products and patient education materials, the patient-facing website, digital medical education, key opinion leader engagement, and scientific and clinical content and messaging. The manager develops and executes plans in partnership with the Precision Oncology marketing team and collaborates with Sales, Medical Affairs, Product Management, Research and Development, the Clinical Laboratory, and other stakeholders. The role supports marketing analytics and data-driven decisions, participates in operational planning, and leads tactical plans across multiple channels. This is a hybrid position requiring at least four days per week at an Abbott office in Madison, Wisconsin; San Diego, California; or Redwood City, California. The role is listed in the United States of America, with the location field also identifying it as remote. Travel is 15% of the time.

Requirements

Bachelor’s degree in business administration, marketing, or a related field relevant to the essential duties.
At least 5 years of commercial marketing experience.
Proficiency in Microsoft Office, including advanced PowerPoint skills.
Ability to perform the essential duties of the position with or without accommodation.
Authorization to work in the United States without sponsorship.

Nice To Haves

MBA in marketing, business, or a related field.
Oncology marketing experience.
Experience working with advocacy groups.
Diagnostic, pharmaceutical, medical device, or healthcare marketing experience.
Demonstrated ability to present to senior management and influence leaders at VP level and above.

Responsibilities

Develop and execute the marketing plan for commercial readiness and evolution of Precision Oncology products.
Lead multichannel marketing and communications strategies and plans for the Precision Oncology portfolio, molecular residual disease tests, and supporting solid tumor indications.
Partner with the marketing communications team on brand-specific multichannel campaign activation and optimization.
Work with Medical Affairs, Product Management, the Clinical Laboratory, Sales Training, and other stakeholders to develop educational content for providers and patients and raise awareness of solutions.
Develop medical conference and congress strategy and collaborate with the congress lead to execute regional and national congress tactics.
Hold a leadership role in the brand planning process.
Support key opinion leader engagement and medical advisory board execution.
Ensure product positioning, messaging, and campaigns are integrated into promotional assets.
Lead customer persona development for customer acquisition across digital and other channels.
Analyze qualitative and quantitative data to better understand the market and customer needs.
Develop sales enablement tools and training content for the Precision Oncology field team, including promotion of MCED and Oncotype DX products.
Create messaging, positioning, and marketing content for provider segments.
Collaborate with Commercial Analytics to develop analytical plans and measure promotional program effectiveness, efficiency, and return.
Lead marketing focus on messaging related to societal determinants of health in cancer.
Provide day-to-day oversight of external agency partners and manage the budget and quarterly accruals.
Participate in the field force advisory committee to gather insights on current and future healthcare provider tactics and competitive intelligence.