Field Marketing Specialist- Philadelphia, PA

Anywhere Integrated Services•Philadelphia, PA

About The Position

Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their businesses through the company’s programs and technology products. The role supports the company’s brand image and communicates its value proposition for agents, referred to as the “Core 4.” The specialist works with branch managers, leadership, agents, office staff, and the creative team across multiple offices in a region. Weekly local travel to multiple assigned offices is required, five days a week.

Requirements

At least two years of experience in marketing, a creative agency, or communications; field marketing experience is preferred.
Strong project management skills.
Ability to follow direction and apply critical thinking and problem-solving skills.
Ability to communicate effectively and professionally with employees and agents.
Solid understanding of basic design principles.
Experience working effectively in a multifunctional, multi-location environment.
Strong understanding of Microsoft Office, including Word, Outlook, and PowerPoint, and ability to learn other online tools.
Basic understanding of paid social media campaign development.
Strong presentation, writing, and public-speaking skills.
Ability to prioritize work effectively, consistently meet deadlines, and follow up on open items to ensure timely and acceptable closure.

Nice To Haves

Prior real estate industry experience.
Prior field marketing experience.

Responsibilities

Work with branch managers and leadership to identify and prioritize agents needing strategic marketing and brand support.
Consult with agents on personal marketing strategies in group and individual sessions, showcasing the Core 4: agent production, coaching, culture, and helping agents build personal wealth.
Help agents create digital marketing strategies using organic and paid social media, build impactful online profiles, and promote online customer testimonials.
Conduct an annual review of agents’ digital scorecards to assess their online presence and identify improvement opportunities.
Resolve issues and provide one-on-one assistance to agents as needed.
Prepare a monthly calendar of educational and training opportunities, and promote and present in-office and online marketing workshops.
Support multiple regional offices by attending and presenting at group and individual meetings, assisting with awards and recognition initiatives, and representing offices at community outreach and company charitable events.
Reach out to and assist office staff with onboarding newly affiliated real estate agents.
Prepare personalized recruiting presentations for VIP agents as requested and participate in presentations with the branch manager.
Work with the creative team to create and manage local recruiting and advertising campaigns.
Attend and participate in regional marketing meetings and training sessions.
Communicate regularly with the Field Marketing Manager and local leadership about key initiatives, challenges, and regional activity.
Submit competitive intelligence samples consistently to the recruiting intelligence portal.
Monitor marketing-related quality issues, rules, industry regulations, and protocols, including acceptable Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.
Travel locally each week to multiple assigned offices within a specified region, five days a week.