Field Marketing Specialist- Philadelphia, PA

Anywhere•Philadelphia, PA

19h

About The Position

Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their businesses with the company’s programs and technology products. The role helps protect the company’s brand image and communicate its value proposition, the “Core 4.” It supports multiple offices in a region and involves regular collaboration with agents, branch managers, local leadership, office staff, and the creative and regional marketing teams. Weekly local travel to multiple assigned offices is required five days a week.

Requirements

At least 2 years of experience in marketing, a creative agency, or communications; field marketing experience is preferred.
Strong project management skills.
Ability to follow direction and apply critical thinking and problem-solving skills.
Ability to communicate effectively and professionally with employees and agents.
Understanding of basic design principles.
Experience working effectively in a multifunctional, multi-location environment.
Strong understanding of Microsoft Office, including Word, Outlook, and PowerPoint, and ability to learn other online tools.
Basic understanding of paid social media campaign development.
Strong presentation, writing, and public-speaking skills.
Ability to prioritize work effectively, meet deadlines consistently, and follow up on open items to ensure timely and acceptable closure.
Ability to travel locally to multiple assigned offices in the region five days a week.

Nice To Haves

Prior real estate industry experience.
Field marketing experience.

Responsibilities

Work with branch managers and leadership to identify and prioritize agents needing strategic marketing and brand support.
Consult with agents on personal marketing strategies in group and individual sessions, highlighting the Core 4: agent production, coaching, culture, and building personal wealth.
Help agents develop digital marketing strategies using organic and paid social media, improve online profiles, and promote customer testimonials.
Review agents’ digital scorecards annually to assess online presence and identify improvement opportunities.
Provide issue resolution and one-on-one assistance to agents as needed.
Prepare a monthly calendar of educational and training opportunities, and promote and present in-office and online marketing workshops.
Support multiple regional offices by attending and presenting at meetings, assisting with awards and recognition initiatives, and representing offices at community outreach and company charitable events.
Contact and assist office staff with onboarding newly affiliated agents.
Prepare personalized recruiting presentations for VIP agents and participate in presentations with branch managers.
Work with the creative team to create and manage local recruiting and advertising campaigns.
Attend and participate in regional marketing meetings and training sessions.
Communicate regularly with the Field Marketing Manager and local leadership about initiatives, challenges, and regional activity.
Submit competitive intelligence samples consistently to the recruiting intelligence portal.
Monitor marketing quality issues, rules, industry regulations, and protocols, including Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.