Digital Marketing Specialist

Forever • Pittsburgh, PA

18d • Onsite

About The Position

FOREVER is seeking an early-career Digital Marketing Specialist to execute and optimize digital marketing initiatives across acquisition, conversion, and retention. The role manages content and campaigns, analyzes performance, and combines creative and strategic thinking to increase brand awareness, customer engagement, and revenue across paid and owned channels. Reporting to the Executive Vice President, the specialist works with marketing, product, sales, and client care partners to deliver campaigns across digital platforms. The position is based full-time in the Pittsburgh office, with some flexibility when necessary.

The role includes paid campaign management, customer-journey and funnel optimization, campaign analysis, CRM support, A/B testing, organic social media and brand storytelling, go-to-market support, customer and market research, and budget and performance reporting. The successful candidate is analytical, curious, organized, adaptable, and eager to develop hands-on marketing experience in a fast-paced, high-growth, mission-driven environment.

FOREVER describes itself as a growth-stage company founded in 2012 that provides a cloud-based memory-keeping platform to help people digitize, back up, share, and permanently store personal and family memories and stories. The company offers a mission-driven culture, ownership and visibility, opportunities to test ideas and learn from colleagues, competitive salary and benefits, advancement opportunities, and equity participation.

Requirements

• Bachelor’s degree in a social science field, marketing, business, analytics, or another relevant area; excellent academic achievement required.
• At least 2 years of experience in digital marketing, social media, performance marketing, or e-commerce.
• Hands-on experience managing paid campaigns on Meta or Google Ads.
• Experience growing an organic social presence for a brand or business.
• Strong creative instincts and storytelling ability.
• Comfort with data and the ability to interpret results in tools such as GA4, advertising platforms, or spreadsheets and determine next steps.
• Familiarity with A/B testing, email marketing, SEO, and audience segmentation.
• Resourceful, adaptable, and comfortable moving between creative work, analysis, and execution in a fast-paced, collaborative environment.
• Applicants for US employment must have work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

• Portfolio or work samples are encouraged.
• Interest in practical uses of AI, influencer partnerships, and emerging digital channels.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and other relevant channels.
• Monitor acquisition funnels and customer journeys and recommend improvements to landing pages, onboarding flows, and conversion points.
• Analyze campaign performance with the analytics team using marketing platforms, Google Analytics 4, and Salesforce, and recommend changes to spending and creative.
• Partner with the creative team to test ad formats, messaging, video, and user-generated content approaches.
• Support CRM activities, including audience segmentation, email campaigns, lifecycle journeys, nurture programs, and retention initiatives.
• Maintain campaign and lead data in Salesforce to support tracking, pipeline visibility, and reporting.
• Coordinate A/B tests across email, landing pages, digital campaigns, and customer journeys, and document results and recommendations.
• Grow FOREVER’s organic social presence through a consistent, creative publishing calendar.
• Find and tell customer stories across social media, ads, email, and web.
• Help shape and protect the FOREVER brand across channels.
• Identify new formats, trends, and platforms to test, and act on those that fit.
• Support go-to-market activities for product launches, promotions, and seasonal campaigns.
• Research customer trends, audience segments, competitors, and market opportunities to inform campaign planning.
• Track budgets, forecasting inputs, and performance reporting.
• Collaborate with Product, Sales, Client Care, and Creative teams to deliver coordinated campaigns.
• Stay current on digital marketing trends and bring ideas to the team, including practical uses of AI, influencer partnerships, and emerging channels.

Benefits

• Competitive salary and benefits.
• Opportunities for advancement.
• Equity participation.
• Mission-driven culture with a meaningful positive impact on families.
• Real ownership and visibility, including working directly with the Executive Vice President.
• Opportunities to try ideas and see them go live quickly.
• Opportunities to learn from experienced colleagues and collaborate across teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level