Specialist Field Marketing - Tucson, AZ

Anywhere Integrated Services•Tucson, AZ

1d•Onsite

About The Position

Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their businesses with the company’s programs and technology products. The role helps protect the company’s brand image and showcase its Core 4: agent production, coaching, culture, and helping agents build personal wealth. Based in Tucson, Arizona, this is an in-office role five days a week supporting multiple offices across the region. The specialist consults with agents on marketing strategies, provides individual assistance and training, supports recruiting and onboarding initiatives, and works with local leadership and the creative team on regional campaigns. Regular travel to offices in the Southern region and Central Arizona/Phoenix metro is expected.

Requirements

At least 2 years of experience in marketing, a creative agency, or communications.
Strong project management skills.
Ability to follow direction and demonstrate critical thinking and problem-solving skills.
Ability to communicate effectively and professionally with employees and agents.
Solid understanding of basic design principles.
Experience working effectively in a multifunctional, multi-location environment.
Strong understanding of Microsoft Office, including Word, Outlook, and PowerPoint, and ability to learn other online tools.
Basic understanding of paid social media campaign development.
Strong presentation, writing, and public-speaking skills.
Ability to prioritize work effectively, meet deadlines consistently, and follow up on open items through timely and acceptable resolution.

Nice To Haves

Field marketing experience.
Prior real estate industry experience.

Responsibilities

Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
Consult with agents on personal marketing strategies through group and individual sessions, showcasing the company’s Core 4.
Help real estate sales agents develop digital marketing strategies using organic and paid social media, build impactful online profiles, and promote customer testimonials.
Conduct annual reviews of agents’ digital scorecards to assess their online presence and identify opportunities for improvement.
Resolve issues and provide one-on-one assistance to agents as needed.
Prepare a monthly calendar of educational and training opportunities, and promote and present marketing workshops in offices and online.
Support multiple regional offices by attending and presenting at group and individual meetings, assisting with awards and recognition initiatives, and representing offices at community outreach and charitable events.
Reach out to and assist office staff with onboarding newly affiliated real estate agents.
Prepare personalized recruiting presentations for VIP agents and participate in presentations with branch managers.
Work with the creative team to create and manage local recruiting and advertising campaigns.
Attend and participate in regional marketing meetings and training sessions.
Communicate regularly with the Field Marketing Manager and local leadership about initiatives, challenges, and regional activity.
Submit competitive intelligence samples consistently to the recruiting intelligence portal.
Monitor marketing quality issues, rules, industry regulations, and protocols, including Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.