Specialist Field Marketing - Tucson, AZ

Anywhere•Phoenix, AZ

2d•Onsite

About The Position

Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their businesses through the company’s programs and technology products. The role helps protect the company’s brand image and communicate its value proposition to agents, known as the “Core 4.” Based in Tucson, Arizona, this position is in-office five days a week and regularly travels to offices in the Southern region and Central Arizona/Phoenix metro area. The specialist partners with branch managers, local leadership, office staff, agents, and the creative team. The role provides marketing consultation, digital strategy support, training, onboarding assistance, recruiting materials, campaign coordination, and issue resolution across multiple offices. It also communicates regional initiatives and activity to the Field Marketing Manager and local leadership, and monitors compliance with marketing rules, industry regulations, and brand standards.

Requirements

At least two years of experience in marketing, a creative agency, or communications; field marketing experience is preferred.
Strong understanding of Microsoft Office, including Word, Outlook, and PowerPoint, and ability to learn other online tools.
Basic understanding of paid social media campaign development.
Strong presentation, writing, and public-speaking skills.
Ability to prioritize work effectively, consistently meet deadlines, and follow up on open items through timely and acceptable resolution.
Strong project management skills.
Ability to follow direction and demonstrate critical thinking and problem-solving skills.
Ability to communicate effectively and professionally with employees and agents.
Solid understanding of basic design principles.
Ability to work effectively in a multifunctional and multi-location environment.
Ability to work in-office five days a week and travel regularly to offices in the Southern region and Central Arizona/Phoenix metro area.

Nice To Haves

Prior real estate industry experience.
Field marketing experience.

Responsibilities

Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
Consult with agents on personal marketing strategies through group and individual sessions, showcasing the Core 4: agent production, coaching, culture, and helping agents build personal wealth.
Help real estate sales agents develop digital marketing strategies using organic and paid social media, improve their online profiles, and promote customer testimonials.
Conduct annual reviews of agents’ digital scorecards to assess online presence and identify improvement opportunities.
Provide issue resolution and one-on-one assistance to agents as needed.
Prepare a monthly calendar of educational and training opportunities, and promote and present marketing workshops in-office and online.
Support multiple regional offices by attending and presenting at group and individual meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
Contact and assist office staff with onboarding newly affiliated real estate agents and setting them up for success.
Prepare personalized recruiting presentations for VIP agents as requested and participate in presentations with the branch manager.
Work with the creative team to create and manage local recruiting and advertising campaigns.
Attend and participate in regional marketing meetings and training sessions.
Communicate regularly with the Field Marketing Manager and local leadership about key initiatives, challenges, and regional activity.
Submit competitive intelligence samples to the recruiting intelligence portal consistently.
Monitor marketing quality issues, rules, industry regulations, and protocols, including Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.