Marketing Specialist

The Mint Gaming Hall•Franklin, KY

18d

About The Position

The Marketing Specialist executes marketing tasks and provides administrative support to the Marketing team. The role includes data entry, managing email communications, booking entertainment, planning promotions, programming kiosks, purchasing promotional items, managing inventory, and coordinating signage. Vendor communication is also required. The Marketing Specialist supports campaign planning and execution, property promotions, marketing administration, website updates, direct marketing, and entertainment scheduling. The position also provides friendly and professional service to internal guests and maintains positive working relationships with colleagues, guests, and vendors.

Requirements

High school diploma or GED required.
One year of progressive experience in a Marketing, Communications, or Customer Service role.
Must be at least 21 years old.
Basic Microsoft Office skills and knowledge of modern office equipment.
Excellent written, oral, and interpersonal skills.
Must pass required pre-screening and background checks.
Must be able to obtain and maintain a valid Kentucky gaming/racing license.
Ability to work a variety of scheduled shifts, including day, swing, late-night, weekend, and holiday shifts.
Internal candidates must meet the eligibility requirements in the Transfer and Promotion policy.

Nice To Haves

Bachelor's degree in marketing, communications, or equivalent preferred.

Responsibilities

Provide backup and support to the Marketing Department in planning, implementing, and monitoring marketing campaigns.
Answer inbound telephone calls and emails professionally, direct sales calls, and take or deliver messages.
Assist with property promotions and stay familiar with Marketing activities and events on the property and in the community.
Enter marketing invoices in departmental shared files and verify invoice coding.
Research and negotiate with vendors to obtain pricing for marketing collateral and materials.
Manage promotional inventory and coordinate its storage and delivery to the promotional area.
Prepare and log purchase requests, purchase orders, and check requests for the Marketing team.
Order marketing office supplies and other materials as needed.
Assist the Database Coordinator/Manager with generating offers and target lists for direct marketing initiatives.
Assist the Graphic Coordinator with creating and producing promotional and property-wide signage, keeping promotional signage current, and placing signage.
Order specialty signage from vendors as required.
Review and monitor the company website and update or edit information as necessary, including band schedules and promotional information.
Maintain working knowledge of the property and inform management of misinformation or outdated material.
Book live entertainment at the discretion of the Marketing Director/Manager.
Maintain and update entertainment schedules and contact logs, confirm booking dates and times, and ensure new entertainment acts receive guidelines.
Provide friendly and enthusiastic service to internal guests by anticipating and meeting their needs and remaining calm and professional with difficult or upset guests.
Develop and maintain professional, trusting, and positive working relationships with managers, supervisors, staff, coworkers, guests, and vendors.
Complete work accurately, efficiently, and in a timely manner.
Maintain regular attendance at scheduled shifts and staff meetings.
Maintain a professional, friendly, and approachable demeanor throughout the workday.
Assist with training or mentoring new Team Members as requested.
Meet established uniform and appearance standards.