Digital Marketing Specialist

Lakeside HR Group • Corcoran, MN

17d • Hybrid

About The Position

Lakeside HR Group is recruiting a Digital Marketing Specialist for a growing concrete and concrete coatings company serving residential, commercial, and industrial customers across multiple markets. This hands-on role focuses primarily on SEO, website management, content development, and paid advertising. The specialist will work with company leadership and an outside digital marketing agency, owning day-to-day execution and contributing to measurable business results. The position is based in Corcoran, Minnesota, on-site initially, with a hybrid arrangement afterward.

Requirements

• 2–4 years of hands-on digital marketing experience, with a strong emphasis on SEO and website management.
• Experience working directly in WordPress or a similar content management system.
• Working knowledge of SEO best practices, including on-page optimization, keyword research, content development, and local SEO.
• Experience executing Google Ads and paid search campaigns.
• Familiarity with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Strong writing skills and the ability to create engaging, search-optimized website content.
• Ability to learn new marketing platforms and technologies.
• Strong organization and ability to manage multiple projects and deadlines.
• Analytical mindset and interest in connecting marketing efforts to leads and sales.
• Self-motivated, detail-oriented, and comfortable working independently.

Nice To Haves

• Previous digital marketing agency experience.
• Experience in construction, home services, trades, or a multi-location business.
• Experience creating local SEO service and location pages.
• Familiarity with Google Business Profiles, call tracking, and marketing automation tools.
• Experience with Canva or another basic design platform.

Responsibilities

• Execute SEO initiatives and recommendations in partnership with an outside marketing agency.
• Create, update, and optimize website service pages, geographic location pages, landing pages, and project portfolios.
• Make on-page SEO improvements, including page titles, meta descriptions, headings, internal links, image optimization, and keyword placement.
• Write, edit, and publish search-optimized website content and make routine WordPress updates independently.
• Monitor website performance, organic search rankings, indexing, traffic, and local search visibility.
• Manage and optimize Google Business Profiles and coordinate customer review initiatives.
• Execute and maintain campaigns across Google Ads, Microsoft Ads, Meta, and other paid platforms under agency direction.
• Implement campaign changes involving keywords, geographic targeting, ad copy, and budget adjustments.
• Monitor campaign performance, lead quality, conversion tracking, and advertising efficiency.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, and reporting tools to track traffic, leads, conversions, and campaign performance.
• Maintain accurate lead-source tracking and marketing dashboards.
• Coordinate with internal teams to gather project photos, customer testimonials, and other content for website and marketing use.
• Identify opportunities to improve website conversion rates and lead generation.

Benefits

• Competitive compensation package
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) match up to 4%
• Basic Life/AD&D Plan
• Paid time off
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed