Field Marketing Manager
Pollo Campero • Norcross, GA16d • $80,000 - $85,000 • Hybrid
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Field Marketing Manager
Pollo Campero•Norcross, GA
•$80,000 - $85,000•Hybrid
About The Position
The Field Marketing Manager will execute marketing initiatives and tactical plans for a specific market’s trade areas based on sales goals and market specific sales needs.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
- 5+ years field marketing experience
- Experience in restaurant marketing required
- Background in retail promotional creation and execution required
- At least 50% time spent on field required
- Fluent in English and Spanish required
Responsibilities
- Execute national plans at the local market level with strategic grass root community.
- Develop and manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans.
- Activities include, but are not limited to local promotions, partnerships, store communication and sales training).
- Support the execution and management of local store marketing budget to comply with budget parameters, focused around community traffic drivers, community partners and catering.
- Provide comprehensive sales analysis by channel, day part, menu family and day of the week to understand business performance and uncover opportunities.
- Become the eyes and ears of marketing team at the field level and support relevant local feedback to strengthen program and plan development.
- Become a critical partner to local Operations team in developing relevant plans to achieve business objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
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