Field Marketing Manager

GT'S Living Foods

18d • $75,000 - $85,000 • Remote

About The Position

GT’s Living Foods is seeking a Field Marketing Manager to oversee a high-impact region within its Field Marketing Team. The role develops and executes local and regional go-to-market strategies, adapting national marketing plans to drive profitable sales growth and consumer trial through sampling initiatives. The manager partners with Sales, Marketing, and other functions to deliver brand, distribution, and volume goals across retail, community, and collegiate channels.

The position owns regional market performance, including activation planning and recaps, budget management, KPI tracking, leadership of Brand Ambassadors and Field Marketing Specialists, and oversight of vehicles, storage, and activation assets. The manager leads retail, event, and collegiate programs; develops team members; analyzes market results and consumer insights; and identifies opportunities to strengthen brand positioning and accelerate sales.

This is a remote position with a Monday–Friday standard business-hours schedule. Local travel is 30–50%, including nights and weekends as needed. The role requires lifting up to 50 lbs. for event setup. The pay range is $75,000–$85,000, with bonus eligibility.

Requirements

• 4–6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function.
• Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes.
• Demonstrated success developing and executing go-to-market strategies across retail, event, and/or collegiate channels.
• Experience managing, coaching, and developing direct reports and part-time teams.
• Strong background in budget management, KPI tracking, and ROI analysis.
• Proficiency in Microsoft Office Suite.
• Valid driver’s license and proof of insurance.
• Ability to travel locally 30–50% of the time, including nights and weekends.
• Ability to lift up to 50 lbs. to support event setup.
• Strategic thinking and ability to translate national initiatives into effective regional execution.
• Strong leadership, coaching, team development, and accountability skills.
• Ability to analyze performance, make data-driven decisions, and adapt or scale programs.
• Advanced organizational, analytical, and problem-solving skills.
• Strong relationship-building, communication, and cross-functional collaboration skills.
• Understanding of retail activation, experiential marketing, sampling programs, and local market development.
• Ability to lead in high-pressure environments while maintaining professionalism and clarity.
• Self-directed leadership and a strong ownership mentality.
• Passion for kombucha and the living foods category.

Nice To Haves

• CPG food and beverage experience.
• Bachelor’s degree in Marketing or a related field.

Responsibilities

• Identify and execute retail marketing opportunities that support brand priorities and drive distribution, visibility, and consumer trial.
• Build and maintain relationships with retail partners and support successful market blitz initiatives.
• Ensure effective execution of retail pop-ups, elevated sampling programs, point-of-sale placement, merchandising, and retail demo programs.
• Develop and oversee a regional calendar of community-based sampling and selling events.
• Use sponsorship budgets to secure relevant partnerships with measurable ROI.
• Create regional execution plans for national campaigns and coordinate delivery with Sales, Marketing, and external partners.
• Evaluate activation performance and adjust strategies to maximize impact.
• Develop and lead a regional collegiate marketing strategy, including campus relationships and programming.
• Oversee recruitment, training, and performance management of Collegiate Brand Ambassadors.
• Lead, coach, and develop the Field Marketing Specialist in Tier 1 markets.
• Set KPIs and accountability expectations and support the development of Brand Ambassadors.
• Manage sampling product, vehicles, storage, and activation assets across the region.
• Own regional Field Marketing performance and drive consumption growth and share expansion.
• Analyze performance data and consumer insights, identify competitive and market trends, and scale successful initiatives.
• Partner with Sales on programming within high-visibility accounts.
• Develop and manage regional Field Marketing budgets and evaluate program performance against KPIs and ROI.
• Prepare analytical recaps, compile consumer insights and field learnings, and maintain oversight of expenses, asset tracking, and compliance requirements.
• Perform other duties and responsibilities as assigned in support of team and business objectives.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with matching.
• Discounts on GT’s products.
• Corporate discounts through LifeMart, including discounts on concert and sporting event tickets, cell phone service, gifts, restaurants, hotels, and childcare.
• Food trucks every weekday.
• Quarterly employee appreciation events.
• Bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed