Director Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business, Data, Digital Technology, Computer Science, or a related field.
• At least 5 years of progressive experience across CRM, lifecycle marketing, loyalty, consumer data, audience strategy, personalization, or data-driven marketing, including leadership of complex cross-functional initiatives in a matrixed organization.
• Demonstrated experience developing CRM strategies, consumer journeys, contact strategies, always-on engagement programs, loyalty or account-linking use cases, and scalable lifecycle operating models.
• Strong experience defining audience strategies, segmentation, activation rules, product governance, contact pressure, suppression, consent, data quality, and cross-channel eligibility.
• Strong understanding of first-party data, identity, data connectivity, audience activation, partner data collaboration, clean rooms, and the relationship between business requirements and technical enablement.
• Ability to connect audience, CRM, loyalty, and data capabilities to measurable outcomes, including acquisition, engagement, frequency, transactions, loyalty value, customer lifetime value, basket incidence, media performance, and marketing ROI.
• Proven ability to lead teams, agencies, and senior cross-functional stakeholders through ambiguity and change.
• Strong communication skills and ability to translate between business, technical, legal, customer, and operational audiences.
• Working knowledge of privacy, consent, audience governance, and responsible data-use principles in modern marketing environments.
• Strategic systems thinker with a bias for action, strong prioritization skills, and ability to define business strategy, standards, and desired outcomes while enabling partners to execute at scale.
• Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

• An MBA or other graduate degree.
• Experience with loyalty ecosystems, data clean rooms, partner or customer data collaboration, and audience-product development.
• Experience with enterprise marketing technology and data ecosystems, ideally including Adobe Experience Cloud, customer data platforms, journey orchestration, audience destinations, testing, and decisioning capabilities.
• Experience leading capability transformation within a large, complex, or global organization.
• Ability to balance strategic capability ownership with a practical understanding of campaign delivery, platform dependencies, and cross-functional execution.

Responsibilities

• Set the enterprise CRM and lifecycle engagement strategy, roadmap, and operating model across brands and programs.
• Establish journey frameworks, contact strategies, activation requirements, and always-on engagement approaches to strengthen consumer relationships, frequency, loyalty value, and lifetime value.
• Translate business priorities into clearly defined audience, CRM, loyalty, and data-integration use cases, including the consumer opportunity, intended outcome, required signals, channel role, measurement approach, and business value.
• Own the business roadmap for connecting and activating first-party consumer data across CRM, media, owned experiences, and partner ecosystems.
• Define data and activation requirements and partner with platform, MarTech, and Data teams to enable connectivity, audience readiness, and workflows.
• Define and govern reusable audience products, including business purpose, segmentation logic, approved use cases, channel eligibility, stewardship, and success measures.
• Establish audience standards for overlap, exclusions, contact pressure, frequency, and saturation to ensure consistent and responsible use across categories and channels.
• Lead the business strategy for Nurture+, loyalty use cases, clean rooms, and customer-specific data collaboration.
• Identify opportunities for connected brand and customer data to improve acquisition, engagement, purchase frequency, basket incidence, measurement, and commercial value.
• Define priority consumer questions, signals, attributes, and decision use cases that improve audience strategy, lifecycle engagement, loyalty, and investment decisions.
• Translate behavioral and performance learning into improved segmentation, journeys, and next actions.
• Define KPIs and measurement frameworks across identity growth, audience activation, CRM, loyalty, Nurture+, and partner programs.
• Build feedback loops that use performance, behavioral, and transaction insights to improve business priorities, audiences, journeys, and investment decisions.
• Create intake, prioritization, governance, and decision-making processes across CRM and data integration.
• Partner with Legal, Privacy, Security, and Data Governance teams to ensure responsible data use, data quality, consent compliance, and consumer trust.
• Align senior stakeholders, agencies, and delivery partners around a prioritized consumer-growth roadmap, clarifying requirements, ownership, outcomes, and success measures.
• Lead and develop a high-performing team across CRM, loyalty, audience strategy, data activation, and measurement.
• Build team capability in consumer-growth strategy, audience-product management, lifecycle marketing, governance, and commercial application while fostering experimentation, accountability, and continuous improvement.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 30%.