Director of Digital & Radio Content
Townsquare Media • Fort Collins, CO1d • Onsite
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Director of Digital & Radio Content - Fort Collins
Townsquare Media•Fort Collins, CO
•Onsite
About The Position
The Director of Digital & Radio Content leads the local content strategy and creative direction for Townsquare Media’s Fort Collins brands. This full-time, in-office leadership role oversees content and brand execution across radio stations, websites, mobile platforms, social channels, and live experiences, with the goal of growing audiences, strengthening market leadership, and supporting business results. The role combines strategic planning with hands-on content creation, on-air hosting, talent development, and collaboration with sales and other market teams. The Director serves as an active influencer, content creator, and brand ambassador, building relationships with the local community and developing revenue-generating content, sponsorships, promotions, features, events, and partnerships. The position also leads programming, music strategy, station sound, and digital storytelling, while coaching and retaining high-performing talent and fostering a collaborative, results-oriented culture.
Requirements
- Demonstrated success as a content leader with strong people-management skills.
- At least 3 years of management experience.
- Strategic mindset and strong understanding of industry trends and audience behavior.
- On-air programming experience and deep knowledge of content creation and curation.
- Strong writing, communication, and storytelling skills across platforms.
- Familiarity with a wide range of digital assets, tools, and publishing workflows.
- Proven ability to lead in competitive markets and drive measurable results.
- Strong business acumen and ability to connect content strategy to revenue outcomes.
- Sound judgment, creativity, and a strong desire to win.
- High school diploma required.
- Valid driver's license, auto insurance, and a vehicle required.
Responsibilities
- Set and execute a competitive vision for local content, owning content strategy, station sound, and brand execution across all stations.
- Lead by example as an influencer, content creator, and brand ambassador, and coach team members in audience engagement across on-air, digital, social, and live platforms.
- Recruit, develop, coach, and retain on-air, digital, and production talent and foster a positive, collaborative, high-performance culture.
- Partner with sales leadership and cross-functional teams to develop revenue-generating content, sponsorships, promotions, features, events, and client marketing solutions.
- Develop multi-platform content strategies that grow engaged audience communities, ratings, digital reach, market relationships, and revenue partnerships.
- Host a live, engaging on-air show regularly and prepare daily content for the target audience.
- Create and publish at least two original local articles per day for the station website and mobile app.
- Create and oversee local content and digital storytelling across websites, mobile platforms, and social channels.
- Design and execute programming clocks, music strategy, and plans to grow time spent listening, audience occasions, and digital reach.
- Oversee sound design, station imaging, and audio architecture.
- Create and publish original video regularly, including social-first short-form video and longer-form segments.
- Develop endorsement and influencer partnerships with local businesses and promote products and services across on-air, video, and social platforms.
- Attend community events, client meetings, and business functions in person as a station ambassador and build relationships that support revenue.
Benefits
- Competitive salary and bonus program
- 3 weeks PTO and 9 paid holidays
- Medical, dental, vision, and pet insurance
- 401(k) retirement plan
- Company-provided laptop
- Casual, high-energy work environment
- Opportunities for upward mobility within a growing media organization
- Company discounts
- Volunteer Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
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