Assisted Living Director Jobs

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Sales Director / Lead Community Living Advisor

Dougherty Ferry Assisted Living and Memory Care•St Louis, MO

About The Position

Responsible for developing and executing the community's sales strategy to drive sustainable occupancy growth, optimize revenue performance, and foster long-term occupancy stability. The role builds relationships with referral sources, professional partners, and local influencers, while generating qualified prospects, converting opportunities, and building future demand through a healthy sales pipeline. Expected potential incentive compensation is $4,500 per month or more.

Requirements

  • High school diploma or equivalent.
  • Proficiency in Microsoft Office Suite and CRM platforms, including the ability to accurately document, manage, and analyze sales activities and prospect information.
  • Self-motivated, organized, and professional.
  • Ability to work independently and solve problems.
  • Strong communication skills and ability to work with potential residents, current residents, placement agencies, and team members.
  • Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and CRM systems.
  • Customer-service focus and a genuine passion for serving older adults and enhancing residents' and families' quality of life.
  • Professional appearance, demeanor, and conduct consistent with representing the community and organization positively.

Nice To Haves

  • Bachelor’s degree or commensurate experience.
  • Sales experience in senior living.

Responsibilities

  • Develop and execute a comprehensive sales strategy to drive sustainable occupancy growth, optimize revenue, and maintain a healthy pipeline of qualified prospects through effective lead management and conversion.
  • Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate qualified referrals, and increase brand awareness.
  • Lead the sales process from inquiry through move-in, delivering an exceptional customer experience and partnering with Operations to ensure apartment readiness, completed documentation, and a seamless resident transition.
  • Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversion outcomes, and support long-term occupancy stability.
  • Maintain a consistently tour-ready community and accurate sales systems, ensuring the physical environment reflects Spectrum's brand standards and CRM data, forecasting, and sales reporting remain accurate.

Benefits

  • Medical insurance for eligible full-time team members.
  • Dental insurance for eligible full-time team members.
  • Vision insurance for eligible full-time team members.
  • Life insurance for eligible full-time team members.
  • Other voluntary insurance options for eligible full-time team members.
  • 401(k) participation for part-time and full-time team members.
  • Paid time off for part-time and full-time team members.
  • Holiday pay for part-time and full-time team members.
  • Daily Pay for part-time and full-time team members.
  • Discounts through Perk Spot for part-time and full-time team members.

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Common questions about Assisted Living Director careers and jobs.

Based on current job postings on Teal, the average Assisted Living Director salary in the US is approximately $81,000 per year, with a typical range of $62,000 to $95,000.
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