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Vice President of Sales

Blue Heron Companies•Las Vegas, NV

About The Position

The Vice President of Sales provides strategic leadership and executive accountability for Blue Heron's sales performance. The role translates business objectives into a disciplined sales strategy designed to drive revenue, absorption, profitability, and long-term market position. The VP establishes sales direction, performance expectations, and organizational alignment, and connects market intelligence, buyer behavior, pricing, inventory strategy, and sales performance to enterprise decision-making. In partnership with Marketing, Design, Construction, Finance, and executive leadership, the VP ensures the sales strategy supports Blue Heron's differentiated luxury design-build experience and sustainable growth. The role leads and develops sales leaders, establishes performance and forecasting frameworks, provides market and product-alignment recommendations, and engages in high-value client opportunities or escalations where executive involvement can materially influence outcomes. Success means delivering enterprise sales objectives through a well-led, accountable sales organization rather than relying on the VP's daily involvement in selling. The sales organization is expected to communicate clearly, honor commitments, and contribute meaningfully to enterprise planning and execution. Performance is measured through sales results, forecast accuracy, conversion and pipeline performance, client experience, and brand integrity.

Requirements

  • Proven ability to lead a sales organization through other leaders and establish accountability without taking on daily frontline management responsibilities.
  • Strong strategic sales leadership, revenue planning, forecasting, and performance management capabilities.
  • Deep understanding of luxury residential real estate, high-value purchases, sophisticated buyer expectations, and competitive market dynamics.
  • Ability to translate enterprise objectives into measurable strategies, priorities, and execution plans.
  • Demonstrated ability to develop and evaluate sales leaders and hold them accountable for performance.
  • Executive presence and credibility to advise leadership, influence cross-functional leaders, and engage sophisticated clients.
  • Analytical capability to interpret market intelligence, performance, pipeline trends, and financial implications.
  • Exceptional communication, negotiation, decision-making, and relationship management skills.
  • Ability to identify systemic performance challenges and implement sustainable improvements.
  • Sound judgment in balancing revenue objectives, client experience, operational capabilities, and long-term brand integrity.
  • High personal accountability, adaptability, strategic perspective, and commitment to developing a high-performing sales organization.
  • Enterprise mindset and ability to understand how sales decisions affect the broader business.
  • Ability to translate strategic direction into clear expectations, empower leaders to execute, and hold the organization accountable for measurable results.

Responsibilities

  • Develop and execute the sales strategy in alignment with revenue objectives, absorption plans, inventory priorities, and profitability expectations.
  • Translate strategic direction into clear sales objectives, performance targets, and priorities.
  • Monitor market conditions, buyer demand, competitive dynamics, and sales performance to anticipate risks and identify opportunities.
  • Partner with executive leadership to evaluate pricing, inventory positioning, sales performance, and product-market alignment.
  • Drive sales results across product offerings while balancing near-term objectives with long-term client relationships and brand positioning.
  • Lead, develop, and hold sales leadership and the team accountable for sales objectives, team capability, and consistent execution standards.
  • Establish expectations, decision-making authority, and accountability throughout the sales organization.
  • Ensure sales leadership provides coaching, training, performance management, pipeline oversight, and sales process execution for sales counselors.
  • Evaluate organizational capacity, talent effectiveness, succession needs, and resource allocation.
  • Build a high-performance sales culture characterized by preparation, ownership, disciplined execution, and exceptional client engagement.
  • Provide executive support when significant performance challenges, organizational barriers, or strategically important sales opportunities require intervention.
  • Establish the performance framework, reporting cadence, and key indicators used to evaluate sales results and inform decisions.
  • Hold sales leadership accountable for pipeline health, conversion performance, counselor productivity, and execution of sales plans.
  • Own sales forecast reliability, ensuring projections reflect pipeline quality, buyer readiness, historical performance, and market conditions.
  • Identify systemic performance gaps and direct corrective strategies to strengthen organizational effectiveness.
  • Provide executive leadership with timely visibility into sales performance, emerging risks, forecast changes, and recommended actions.
  • Translate buyer insights, competitive intelligence, and sales trends into recommendations that strengthen market positioning.
  • Partner with Marketing to align demand generation, brand positioning, lead quality, and conversion.
  • Work with Design, Construction, and Finance to align sales strategies with product capabilities, delivery expectations, and financial objectives.
  • Identify opportunities to improve sales effectiveness through product offerings, buyer experience, sales processes, and cross-functional coordination.
  • Participate at the executive level in high-value, complex, or strategically significant client opportunities where senior leadership can materially influence outcomes.
  • Resolve escalated negotiations, sensitive client situations, and significant barriers to closing.
  • Ensure client commitments, pricing decisions, and sales representations align with operational capabilities and brand standards.
  • Strengthen relationships with key clients, referral partners, and strategic stakeholders who influence long-term sales opportunities.

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