Hospice Community Liaison
Capital Hospice & Palliative Care • Wheaton, IL15d
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Hospice Community Liaison
Capital Hospice & Palliative Care•Wheaton, IL
About The Position
The Community Liaison manages the organization’s marketing activities, including overseeing the marketing team, developing and implementing marketing initiatives, and maintaining positive relationships with customers and referral and payer sources. The role responds to customer requests and concerns and negotiates service contracts and pricing with managed care organizations, government agencies, insurance case managers, and other payers within established financial and credit parameters. The position conducts market assessments and develops marketing plans to meet budgeted volume projections, monitors marketing resources against budget limits, and supports the Executive Director/Administrator in establishing annual volume projections and department allocations. It also promotes the organization’s reputation as a high-quality provider and ensures marketing staff follow applicable laws and regulations concerning anti-kickback requirements, lawful marketing activities, patient solicitation, and accurate marketing materials.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least three years of experience in health care marketing management, preferably in hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Good communication, negotiation, and public relations skills.
- Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Nice To Haves
- Master’s degree preferred.
Responsibilities
- Direct daily marketing operations and oversee the establishment and implementation of marketing initiatives.
- Ensure marketing staff understand and comply with laws and regulations concerning anti-kickback requirements, lawful marketing activities, patient solicitation, and accurate marketing materials.
- Negotiate service contracts with managed care organizations, government agencies, and other payers to support third-party reimbursement.
- Assist the Executive Director/Administrator in establishing annual organization volume projections and marketing department allocations.
- Monitor marketing resource allocation within budgetary limits.
- Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
- Use marketing and promotional initiatives to achieve budgeted volume projections.
- Establish and maintain positive working relationships with current and potential referral and payer sources.
- Negotiate service pricing with insurance case managers and other payers within established financial and credit parameters.
- Recruit, select, orient, and directly manage marketing team members.
- Build and monitor community, customer, payer, and patient perceptions of Capital Hospice and Palliative Care LLC as a high-quality provider.
- Respond to customer requests and concerns.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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