Director Jobs

About The Position

Requirements

• Proven leadership experience in branch management, sales management, operations management, equipment rental, crane, construction, transportation, industrial services, field services, or a related business.
• Knowledge of mobile cranes, crane operations, and crane load charts preferred; willingness and ability to learn required.
• Experience with 3D Lift Plan or similar crane planning software preferred.
• Experience with equipment rental operations, rental management systems, fleet utilization, asset management, or related branch operating disciplines preferred.
• Understanding of fleet utilization, equipment maintenance, and asset management.
• Strong understanding of sales, customer service, account development, market growth, and business development.
• Strong analytical and financial management skills, including the ability to understand and manage a branch P&L.
• Excellent verbal and written communication skills.
• Outstanding organizational, leadership, and interpersonal skills.
• Strong problem-solving and decision-making abilities.
• Ability to effectively prioritize and manage multiple responsibilities in a fast-paced environment.
• Ability to coach, develop, motivate, and hold employees accountable.
• Ability to exercise sound judgment and make decisions independently.
• Ability to work effectively in environments ranging from an office to an equipment yard, shop, construction site, or customer jobsite.
• High School Diploma or equivalent required.
• Bachelor's degree in business, management, operations, or a related field preferred.
• Minimum of 5 years of management experience preferred.
• Experience in crane, heavy equipment, equipment rental, construction, transportation, industrial services, sales leadership, branch operations, or related industries strongly preferred.
• Valid Driver’s License with acceptable driving record
• Class A CDL preferred
• NCCCO or equivalent preferred

Nice To Haves

• Knowledge of mobile cranes, crane operations, and crane load charts
• Experience with 3D Lift Plan or similar crane planning software
• Experience with equipment rental operations, rental management systems, fleet utilization, asset management, or related branch operating disciplines
• Bachelor's degree in business, management, operations, or a related field
• Class A CDL
• NCCCO or equivalent

Responsibilities

• Provide overall leadership for CraneWorks and RentalWorks branch operations, sales execution, customer service, team development, and market growth.
• Build the branch’s local market presence by developing customer relationships, identifying target accounts, supporting outside sales activity, and representing the company in the market.
• Partner with sales, operations, service, and dispatch teams to convert customer opportunities into well-executed jobs, rentals, and long-term account relationships.
• Assign primary duties and daily responsibilities to branch personnel and actively manage work progress, productivity, and staffing.
• Schedule employees according to business demands, workload, and economic conditions.
• Establish guidelines, performance expectations, and measurable goals for branch employees.
• Conduct daily branch huddles with dispatch and equipment rental coordinators to ensure daily activities are completed and plans are established for the following business day.
• Conduct regular branch meetings to address operational issues, identify areas for improvement, and communicate company initiatives.
• Foster teamwork and communication between CraneWorks and RentalWorks to maximize branch resources and customer opportunities.
• Perform regular office, yard, and equipment inspections to ensure the branch is clean, organized, safe, and operating efficiently.
• Organize and oversee weekly yard and equipment inspections and ensure identified deficiencies are addressed promptly.
• Evaluate branch workflow, processes, and procedures and recommend improvements to the General Managers.
• Ensure branch operations are conducted in accordance with all applicable company policies, procedures, and safety requirements.
• Maintain current and accurate records and ensure safe and compliant work practices.
• Understand and monitor the branch's Profit & Loss statement, financial performance, and operating expenses.
• Assist with branch administrative functions, including time approvals, contracts, attendance tracking, inventory, and other required documentation.
• Cooperate and work harmoniously with all departments and levels of management.
• Develop and maintain a practical working knowledge of mobile cranes, crane operations, lift planning, load charts, and related equipment sufficient to lead the branch, support customers, and coordinate internal resources.
• Use or learn applicable crane planning resources, including 3D Lift Plan, to support safe and effective crane operations.
• Use or learn Visual Dispatch and other branch management tools to help coordinate crane operations, monitor activity, and improve service execution.
• Work closely with the Service Manager to troubleshoot service and repair issues, including down equipment and equipment readiness.
• Monitor crane fleet utilization and identify opportunities to improve equipment deployment and profitability.
• Coordinate resources and workflow to support efficient crane operations and customer commitments.
• Ensure crane-related personnel, equipment, and operational resources are properly coordinated to meet customer and project requirements.
• Develop and maintain a practical understanding of RentalWorks equipment, rental processes, customer needs, and branch operating requirements.
• Use or learn RentalMan, SolarTrak, and other applicable systems to support rental operations, contract accuracy, asset tracking, and customer service.
• Monitor fleet utilization and identify under-utilized equipment and opportunities to improve fleet performance and profitability.
• Oversee the accuracy of rental agreements and ensure deficiencies are identified and corrected.
• Assist with contracts, dispatching, work orders, inventory, SolarTrak administration, and other RentalWorks operational functions as needed.
• Oversee the customer damage process through completion, including coordinating repairs, customer chargebacks, work orders, and timely payment.
• Work closely with the Service Manager regarding down equipment, ready-line equipment, the Green Tag process, and Wash Pad operations.
• Work with the Service Manager to identify opportunities to generate revenue through the repair of customer-owned equipment.
• Ensure rental equipment is properly maintained, inspected, repaired, and prepared for rental.
• Participate in recruiting, interviewing, hiring, onboarding, training, and development of branch employees.
• Establish clear job expectations, performance standards, and goals for branch personnel.
• Coach, motivate, and develop employees to achieve individual and branch objectives.
• Provide ongoing feedback and conduct periodic performance evaluations and annual reviews.
• Identify employee training needs and ensure appropriate training and follow-up are provided.
• Provide guidance, counseling, and instruction to employees as needed.
• Consult with Human Resources and the appropriate General Manager before taking formal disciplinary action.
• Monitor attendance, productivity, performance, and adherence to company policies.
• Hold employees accountable for meeting established performance and safety expectations.
• Lead by example and promote a positive, professional, team-oriented work environment.
• Enforce all CraneWorks/RentalWorks policies, procedures, and standards.
• Promote a strong safety culture across both CraneWorks and RentalWorks operations.
• Promptly respond to accidents and incidents and conduct appropriate preliminary fact-finding investigations.
• Report accidents and incidents promptly to the Safety Director and other appropriate personnel.
• Ensure employees follow all applicable company safety policies, procedures, and training requirements.
• Maintain awareness of applicable OSHA, DOT, environmental, and other regulatory requirements affecting branch operations.
• Participate in branch and company safety meetings and reinforce safety expectations with branch personnel.
• Ensure equipment, facilities, yards, and work areas are maintained and operated in a safe and compliant manner.
• Address safety deficiencies promptly and follow up to ensure corrective actions are completed.
• Monitor branch equipment, vehicles, tools, and other company assets to ensure they are properly maintained, utilized, and accounted for.
• Monitor fleet utilization and identify under-utilized or excess equipment.
• Work with appropriate leadership to maximize equipment utilization and profitability.
• Coordinate with the Service Manager regarding equipment maintenance, repairs, down equipment, and ready-line equipment.
• Oversee the Green Tag process and Wash Pad operations as applicable to the branch.
• Work with the Service Manager to troubleshoot service and repair issues and minimize equipment downtime.
• Ensure customer-damaged RentalWorks equipment is properly documented, repaired, and returned to service in a timely manner.
• Oversee the customer damage chargeback process through completion, working with the appropriate departments to ensure repairs and associated work orders are completed and paid promptly.
• Conduct or oversee regular equipment inspections and address deficiencies.
• Promote opportunities to repair customer-owned equipment in coordination with the Service Department.
• Ensure equipment and assets are properly stored, maintained, and utilized.
• Provide leadership and direction to branch sales personnel and teams supporting both CraneWorks and RentalWorks.
• Help define and execute the branch’s go-to-market plan, including target accounts, local market priorities, cross-selling opportunities, and customer retention strategies.
• Develop relationships with contractors, industrial customers, infrastructure customers, municipalities, utilities, vendors, and other local stakeholders.
• Maintain a complete understanding of company pricing, proposal procedures, products, services, and rental offerings.
• Coach, motivate, and develop sales personnel to provide exceptional customer service and maximize revenue opportunities.
• Teach and demonstrate technical selling skills and product knowledge to inside sales personnel.
• Maximize opportunities to secure new business and expand relationships with existing customers.
• Consult with prospects and customers and recommend appropriate CraneWorks and RentalWorks resources and solutions.
• Foster a team environment that enables employees to capture new business and serve customers at a high level.
• Hold sales personnel accountable for established performance expectations and goals.
• Manage and monitor sales plans, budgets, metrics, dashboards, pipeline and forecasts, product mix, sales processes, and CRM activity.
• Develop and maintain strong relationships with customers, employees, vendors, and other key stakeholders.
• Represent the company professionally in a variety of environments, from the boardroom to the jobsite.
• Remain competitive, passionate, and driven to deliver exceptional service and business results.
• Stay current on products, equipment, market conditions, sales strategies, and industry trends and share knowledge with the branch team.
• Understand and actively manage the branch Profit & Loss statement.
• Monitor branch revenue, expenses, margins, equipment utilization, labor costs, and other key performance indicators.
• Work with leadership to establish and achieve branch financial and operational goals.
• Identify opportunities to reduce unnecessary costs while maintaining safety, service, and operational quality.
• Analyze branch performance and recommend strategies to improve profitability.
• Monitor sales, rental, equipment utilization, productivity, and other branch metrics to identify trends and opportunities.
• Hold branch personnel accountable for performance against established goals and expectations.
• Maintain effective communication with the General Manager and other members of management.
• Cooperate and work harmoniously with all departments and all levels of management.
• Communicate operational issues, customer concerns, equipment needs, staffing issues, and other significant matters to appropriate leadership.
• Promote communication and collaboration between CraneWorks and RentalWorks.
• Serve as a key point of leadership and escalation for branch employees and customers.

Benefits

• Competitive pay
• Medical, dental, and vision insurance
• Voluntary short-term disability insurance
• Company-paid long-term disability insurance
• Company-paid life insurance equal to one times your annual salary
• 401(k) retirement plan with a company match of 50% on employee contributions up to 8%
• Flexible Spending Account (FSA) and Dependent Care FSA
• Paid time off
• Employee Assistance Program (EAP)
• Employee Financial Hardship Fund
• Boot allowance for eligible employees
• Prescription safety glasses allowance for eligible employees
• Company-provided uniforms for all employees