Director, Performance Marketing

Brex • San Francisco, CA

23h • $221,480 - $276,850

About The Position

Brex is seeking a Director of Performance Marketing to lead its performance marketing strategy and paid media investments across an expanding portfolio of channels. The role is accountable for customer acquisition, revenue growth, qualified pipeline, self-serve signups, and brand awareness, balancing near-term revenue outcomes with longer-term demand creation.

Working with the Senior Director of Growth Marketing, this leader will scale an established acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing team. The position owns the strategy and financial performance of a growing multimillion-dollar media budget, expands experimentation in emerging channels, and develops more sophisticated measurement capabilities to guide investment decisions.

Requirements

• At least 8 years of experience in performance marketing, paid acquisition, or digital media, including demonstrated experience scaling multichannel advertising programs.
• Direct experience managing more than $30 million in annual paid media spend, with measurable impact on customer acquisition and revenue growth.
• Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
• Ability to develop full-funnel media strategies that connect upper-funnel brand investments to downstream demand, conversion, and revenue.
• Hands-on expertise in online video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta; working knowledge of paid search.
• Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channels.
• Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions.
• Ability to assess and improve campaign structure, channel strategy, and creative performance through testing and iteration.
• Strong creative judgment and experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising.
• Experience leading and developing high-performing teams, with a hands-on leadership style and the ability to scale execution without unnecessary organizational complexity.
• Curious, action-oriented problem-solving approach, with a track record of challenging existing strategies, making decisions with imperfect information, and executing quickly.

Nice To Haves

• Experience scaling performance marketing in both high-volume B2C or product-led growth environments and B2B, sales-led businesses.
• Experience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
• Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Experience in fintech, financial services, or high-growth technology companies.
• Experience leveraging AI and automation to improve media execution, analysis, and team productivity.

Responsibilities

• Own paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self-serve signups, and the revenue they produce; translate campaign vision and brand KPIs into full-funnel media plans.
• Manage and optimize a growing multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution.
• Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed services.
• Scale paid search and paid social programs, including LinkedIn and Meta, and expand investment in YouTube, connected TV, programmatic, and other upper-funnel channels.
• Develop an integrated full-funnel investment strategy connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes.
• Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channels.
• Translate attribution and customer journey data into actionable insights, and build reporting and analytical frameworks to inform media strategy and optimization.
• Drive rapid experimentation across channels, audiences, and creative; restructure underperforming campaigns and scale successful investments.
• Partner with Brand and Creative teams to develop effective static and video advertising, providing feedback on messaging, formats, and creative effectiveness.
• Lead and develop a growing performance marketing team, establishing accountability, scalable execution practices, and AI-enabled workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed