Director, Performance Marketing
About The Position
Brex is hiring a Director, Performance Marketing to lead its performance marketing strategy and paid media investments across an expanding portfolio of channels. The role is accountable for driving customer acquisition, revenue growth, and brand awareness while balancing near-term revenue outcomes with longer-term demand creation. Partnering with the Senior Director of Growth Marketing, the Director will scale Brex’s established acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing performance marketing team. The role owns the strategy and financial performance of media investments, including a growing multimillion-dollar budget, and will expand experimentation across emerging channels and strengthen measurement capabilities. The position is part of Brex’s Marketing team, which works cross-functionally with Product, Sales, Business Development, and Design.
Requirements
- 8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programs.
- Direct experience managing $30M+ in annual paid media spend, with measurable impact on customer acquisition and revenue growth.
- Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
- Proven ability to develop full-funnel media strategies connecting upper-funnel brand investment to downstream demand, conversion, and revenue.
- Deep hands-on expertise in online video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta; working knowledge of paid search.
- Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channels.
- Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions.
- Demonstrated ability to improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration.
- Strong creative judgment and experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising.
- Experience leading and developing high-performing teams, with a hands-on leadership style and ability to scale execution without unnecessary organizational complexity.
- Curious, action-oriented problem-solving approach, with a track record of challenging existing strategies, making decisions with imperfect information, and executing quickly.
Nice To Haves
- Experience scaling performance marketing in both high-volume B2C or product-led growth (PLG) environments and B2B, sales-led businesses.
- Experience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
- Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
- Experience in fintech, financial services, or high-growth technology companies.
- Experience leveraging AI and automation to improve media execution, analysis, and team productivity.
Responsibilities
- Own paid media strategy and investment across Brand and Growth, with accountability for qualified pipeline, self-serve signups, and resulting revenue.
- Translate Brand campaign vision and KPIs into full-funnel media plans.
- Manage and optimize a growing multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution.
- Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model and strategically using platforms and managed services.
- Scale paid search and paid social programs, including LinkedIn and Meta, and expand investment in YouTube, connected TV, programmatic, and other upper-funnel channels.
- Develop an integrated full-funnel investment strategy that connects demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes.
- Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and channel investment allocation.
- Translate attribution and customer journey data into actionable insights and build reporting and analytical frameworks for media strategy and optimization.
- Drive rapid experimentation across channels, audiences, and creative; restructure underperforming campaigns and scale successful investments.
- Partner with Brand and Creative teams to develop effective static and video advertising and provide feedback on messaging, formats, and creative effectiveness.
- Lead and develop a growing performance marketing team, establishing accountability, scalable execution practices, and AI-enabled workflows.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
