Director, Performance Marketing

Brex•San Francisco, CA

10h

About The Position

Brex is hiring a Director of Performance Marketing to lead its performance marketing strategy and paid media investments across an expanding portfolio of channels. The role is accountable for customer acquisition, revenue growth, and brand awareness, and partners with the Senior Director of Growth Marketing to scale an established acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing team. The director owns the strategy and financial performance of media investments, balancing near-term revenue outcomes with longer-term demand creation. The position will help shape a rapidly expanding media budget, accelerate experimentation across emerging channels, and develop more sophisticated measurement capabilities. Brex is an intelligent finance platform serving companies in more than 200 markets. Its Marketing team works across Revenue Marketing, Product Marketing, and Brand Marketing, collaborating with Product, Sales, Business Development, and Design.

Requirements

At least 8 years of experience in performance marketing, paid acquisition, or digital media, including demonstrated experience scaling multichannel advertising programs.
Direct experience managing more than $30 million in annual paid media spend, with measurable impact on customer acquisition and revenue growth.
Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
Proven ability to develop full-funnel media strategies connecting upper-funnel brand investments to measurable downstream demand, conversion, and revenue improvements.
Deep hands-on expertise in online video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta.
Working knowledge of paid search.
Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channels.
Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions.
Demonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration.
Strong creative judgment and experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising.
Experience leading and developing high-performing teams, with a hands-on leadership style and ability to scale execution without unnecessary organizational complexity.
Curious, action-oriented problem-solving approach, including challenging existing strategies, making decisions with imperfect information, and executing quickly.

Nice To Haves

Experience scaling performance marketing in both high-volume B2C or product-led growth environments and B2B, sales-led businesses.
Experience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
Experience in fintech, financial services, or high-growth technology companies.
Experience leveraging AI and automation to improve media execution, analysis, and team productivity.

Responsibilities

Own paid media strategy and investment across Brand and Growth, with accountability for qualified pipeline, self-serve signups, and resulting revenue.
Turn brand campaign vision and KPIs into full-funnel media plans.
Manage and optimize a growing multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution.
Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically using platforms and managed services.
Scale paid search and paid social programs, including LinkedIn and Meta, and expand investment in YouTube, connected TV, programmatic, and other upper-funnel channels.
Develop an integrated full-funnel investment strategy connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes.
Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and channel investment allocation.
Translate attribution and customer journey data into actionable insights and build reporting and analytical frameworks to inform media strategy and optimization.
Drive rapid experimentation across channels, audiences, and creative; identify opportunities to restructure underperforming campaigns and scale successful investments.
Partner with Brand and Creative teams to develop effective static and video advertising and provide actionable feedback on messaging, formats, and creative effectiveness.
Lead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI-enabled workflows.