Deputy Director of Marketing

Association of the United States Army • Arlington, VA

1d • Hybrid

About The Position

The Deputy Director of Marketing is a key leadership role advancing AUSA’s strategic priorities through integrated campaigns, audience growth and engagement, digital performance, and operational excellence. Serving as the Director of Marketing’s trusted second-in-command, the Deputy Director leads marketing campaigns, supports revenue-generating initiatives, strengthens chapter marketing nationwide, and helps build systems and capabilities to expand AUSA’s national reach. The role combines strategic thinking with hands-on execution, analytical and digital marketing expertise, sound judgment, and the ability to lead complex initiatives and turn competing priorities into measurable results in a mission-driven environment.

The position provides direction to marketing staff on the Director’s behalf, coordinates departmental execution, and manages marketing operations, budgets, vendors, and project workflows. It also leads measurement and analytics, digital performance improvements, integrated campaigns, audience growth, chapter marketing support, production, and cross-functional collaboration.

AUSA offers a 37.5-hour work week, with a shortened Friday workday from 8:00 a.m. to 1:30 p.m. The hybrid schedule includes three days in the office and two days remote. Occasional travel may be required. This is a civilian position and does not require military experience.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• At least 7 years of progressive experience in integrated marketing, digital marketing, growth marketing, or related disciplines.
• Demonstrated ability to lead cross-functional marketing initiatives, provide constructive feedback, coordinate staff and resources, and exercise sound judgment when acting on behalf of department leadership.
• Hands-on experience implementing and maintaining marketing measurement systems, including GA4, Google Tag Manager, conversion tracking, UTM parameters, attribution, and performance dashboards.
• Experience designing, implementing, and managing project management systems and workflows that improve team coordination, visibility, and accountability.
• Strong knowledge of digital advertising, campaign analytics, audience targeting, and performance optimization.
• Strong creative judgment, including the ability to create and evaluate marketing materials, provide constructive feedback, and maintain brand consistency.
• Experience with website performance optimization, landing pages, email marketing, and marketing automation platforms.
• Excellent organizational, analytical, written communication, and interpersonal skills.
• Sound judgment, initiative, attention to detail, and the ability to manage competing priorities in a fast-paced environment.

Nice To Haves

• Direct experience with the U.S. Army, including military service, Army civilian employment, or substantial professional experience supporting Army organizations, programs, or communities; this is preferred but not required.
• Working knowledge of Adobe Creative Suite for light production work, such as resizing graphics, updating flyers, or creating simple digital assets.
• Examples of past work may be requested from finalists, such as campaign materials, writing samples, dashboards, creative leadership examples, or performance results.

Responsibilities

• Serve as the Director of Marketing’s second-in-command, provide direction and guidance to marketing staff, support departmental priorities, and ensure leadership continuity during the Director’s absence.
• Design, implement, and manage a department-wide marketing project management system covering intake, prioritization, assignments, timelines, resource allocation, status tracking, and reporting.
• Coordinate day-to-day marketing execution across staff and vendors, review deliverables, and ensure deadlines and quality standards are met.
• Manage budget tracking, invoice processing, payment reconciliations, vendor records, departmental procedures, and documentation.
• Maintain brand consistency and support the creative team with clear briefs, constructive feedback, and deliverable coordination.
• Identify operational improvements through automation, emerging tools, and more efficient processes.
• Design and manage AUSA’s marketing measurement framework, including KPIs, attribution standards, conversion tracking, and reporting across channels.
• Configure and maintain marketing tracking infrastructure, including GA4, Google Tag Manager, UTM parameters, conversion events, and related tools.
• Develop dashboards and reports measuring impressions, reach, clicks, leads, conversions, costs, rates, and ROI.
• Use performance data, testing, and audience insights to recommend improvements to campaigns and marketing investments.
• Lead initiatives to improve website performance, landing pages, user experience, and conversions, coordinating technical work with web staff, IT, and vendors.
• Lead planning, execution, and optimization of integrated campaigns across digital advertising and traditional channels.
• Develop targeted campaigns for B2C and B2B audiences, including fundraising and donor engagement initiatives, to increase awareness, participation, and conversions.
• Drive audience growth and engagement across AUSA membership, events, leadership development, educational resources, and Total Army and family program efforts.
• Develop audience segmentation, lifecycle marketing, and automated email campaigns using Pardot, PropFuel, or comparable platforms.
• Develop content marketing strategies using AUSA’s expertise, stories, and resources to increase brand visibility, membership interest, and program participation.
• Develop and refine marketing copy and messaging for campaigns, events, email, and member communications.
• Create and coordinate creative assets, video, multimedia, organic social media, web, and partner-channel materials to expand reach and engagement.
• Identify promotional opportunities and use performance results to refine targeting, messaging, and campaign effectiveness.
• Lead marketing support for AUSA’s 120+ chapters to strengthen local awareness, membership growth, volunteer engagement, and event participation.
• Develop scalable chapter resources, including Canva templates, marketing toolkits, campaign guides, promotional assets, and sponsorship packages.
• Advise chapter leaders on membership, event marketing, volunteer recruitment, fundraising, sponsorship development, and outreach to local businesses and community partners.
• Manage chapter marketing requests and fulfillment while establishing efficient, consistent support processes.
• Identify and share successful marketing practices across chapters to strengthen community engagement nationwide.
• Oversee production and fulfillment of branded merchandise, print collateral, promotional materials, and campaign assets, including packing, shipping, and tracking materials for national and regional events.
• Serve as a liaison between Marketing and other departments, align priorities, communicate recommendations, and balance competing needs.
• Independently lead cross-functional initiatives, respond to emerging priorities, and represent the Marketing Department when needed.

Benefits

• 37.5-hour work week with a shortened workday on Fridays (8:00 a.m.–1:30 p.m.).
• Hybrid remote work schedule with three days in the office and two days remote.
• Opportunity to work with an experienced Marketing and Graphics team in a mission-driven organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior