Deputy Director of Marketing

Association of the United States Army•Arlington, VA

1d•$120,000 - $130,000•Hybrid

About The Position

The Deputy Director of Marketing is a key leadership role advancing AUSA's strategic priorities through integrated campaigns, audience growth and engagement, digital performance, and operational excellence. Serving as the trusted second-in-command to the Director of Marketing, this position leads marketing campaigns, supports revenue-generating initiatives, strengthens chapter marketing nationwide, and helps build the systems and capabilities needed to expand AUSA's national reach. The ideal candidate combines strategic thinking with hands-on execution, analytical and digital marketing expertise, sound judgment, and the ability to build systems, lead complex initiatives, and turn competing priorities into measurable results in a mission-driven environment. The position works with AUSA's Marketing and Graphics team. AUSA has a 37.5-hour work week, with a shortened Friday workday from 8 a.m. to 1:30 p.m., and a hybrid schedule of three days in the office and two days remote. Occasional travel may be required.

Requirements

Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
At least 7 years of progressive experience in integrated marketing, digital marketing, growth marketing, or related disciplines.
Ability to lead cross-functional marketing initiatives, provide constructive feedback, coordinate staff and resources, and exercise sound judgment when acting on behalf of department leadership.
Hands-on experience implementing and maintaining marketing measurement systems, including GA4, Google Tag Manager, conversion tracking, UTM parameters, attribution, and performance dashboards.
Experience designing, implementing, and managing project management systems and workflows that improve team coordination, visibility, and accountability.
Strong knowledge of digital advertising, campaign analytics, audience targeting, and performance optimization.
Strong creative judgment, including the ability to create and evaluate marketing materials, provide constructive feedback, and maintain brand consistency.
Experience with website performance optimization, landing pages, email marketing, and marketing automation platforms.
Excellent organizational, analytical, written communication, and interpersonal skills.
Sound judgment, initiative, attention to detail, and ability to manage competing priorities in a fast-paced environment.

Nice To Haves

Direct experience with the U.S. Army, including military service, Army civilian employment, or substantial professional experience supporting Army organizations, programs, or communities.
Working knowledge of Adobe Creative Suite for light production work, such as resizing graphics, updating flyers, or creating simple digital assets.

Responsibilities

Serve as the Director of Marketing's trusted second-in-command, providing direction and guidance to marketing staff, supporting departmental priorities, and ensuring leadership continuity in the Director's absence.
Design, implement, and manage a department-wide marketing project management system covering intake, prioritization, assignments, timelines, resources, status tracking, and reporting.
Coordinate day-to-day marketing execution across staff and vendors, review deliverables, and ensure accountability for deadlines and quality standards.
Manage budget tracking, invoice processing, payment reconciliations, vendor records, departmental procedures, and documentation.
Maintain brand consistency and support the creative team through clear briefs, constructive feedback, and coordination of deliverables.
Identify opportunities to improve operations through automation, emerging tools, and more efficient processes.
Design and manage AUSA's marketing measurement framework, including KPIs, attribution standards, conversion tracking, and reporting processes.
Configure and maintain marketing tracking infrastructure, including GA4, Google Tag Manager, UTM parameters, conversion events, and related tools.
Develop dashboards and reports evaluating impressions, reach, clicks, leads, conversions, costs, rates, and ROI.
Use performance data, testing, and audience insights to recommend improvements to campaigns and marketing investments.
Lead initiatives to improve website performance, landing pages, user experience, and conversions, coordinating technical implementation with web staff, IT, and vendors.
Lead planning, execution, and optimization of integrated campaigns across digital advertising and traditional channels.
Develop targeted campaigns for B2C and B2B audiences, including fundraising and donor engagement initiatives, to increase awareness, participation, and conversions.
Drive audience growth and engagement across membership, events, leadership development, educational resources, and Total Army and family program efforts.
Develop audience segmentation, lifecycle marketing, and automated email campaigns using platforms such as Pardot, PropFuel, or comparable systems.
Develop content marketing strategies that use AUSA's expertise, stories, and resources to increase brand visibility, membership interest, and program participation.
Develop and refine marketing copy and messaging across campaigns, events, email, and member communications.
Create and coordinate creative assets, video, multimedia, organic social media, web, and partner channels to expand audience reach and engagement.
Identify promotional opportunities and use performance results to refine targeting, messaging, and campaign effectiveness.
Lead marketing support for AUSA's 120+ chapters to strengthen local awareness, membership growth, volunteer engagement, and event participation.
Develop scalable chapter resources, including Canva templates, marketing toolkits, campaign guides, promotional assets, and sponsorship packages.
Advise chapter leaders on membership, event marketing, volunteer recruitment, fundraising, sponsorship development, and outreach to local businesses and community partners.
Manage chapter marketing requests and fulfillment needs while establishing efficient, consistent support processes.
Identify and share successful marketing practices across chapters to strengthen community engagement nationwide.
Oversee production and fulfillment of branded merchandise, print collateral, promotional materials, and campaign assets, including packing, shipping, and tracking materials for national and regional events.
Serve as a liaison between Marketing and other departments, aligning priorities, communicating recommendations, and balancing competing needs.
Independently lead cross-functional initiatives, respond to emerging priorities, and represent the Marketing Department when needed.