Communications Manager Jobs

About The Position

Requirements

• Good news judgement.
• Proficiency in content management and email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce)
• Proficiency with design software (e.g. Canva, Photoshop, Illustrator, etc.)
• Knowledge of analytics tools (e.g., Google Analytics, Facebook Insights, etc.)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Demonstrated computer skills, particularly with relational databases (Salesforce, Colleague Advance, or other) and programs within Microsoft Office (Word, Excel, PowerPoint, etc.)
• Strong attention to detail, including proofreading and editing skills
• Ability to both work independently and actively and meaningfully engage as a member of a team
• Strong organizational skills, creativity, and resourcefulness, with the ability to prioritize and execute multiple projects under demanding deadlines
• Knowledge of and commitment to the values and mission of Barnard College and higher education, generally, as well as an understanding of the principles and techniques of fundraising
• Demonstrated ability to communicate with tact and diplomacy, and maintain confidentiality of sensitive matters
• Must meet the department’s core values of collaboration, aspiration, transparency, respect, accountability, and trust.
• Bachelor’s degree or the equivalent experience
• Minimum 2-4 years of experience in digital marketing/communications, or related field
• Superior written and oral communication skills
• Exceptional attention to detail
• Must meet the department’s core values of collaboration, aspiration, transparency, respect, accountability, and trust.

Nice To Haves

• It’s great if you know how to use AI as a tool, but you should be able to work without it.
• Experience with Canva and producing professional content for social media
• Basic HTML a plus, but not required
• Experience with Salesforce and/or Salesforce Marketing Cloud a plus, but not required.

Responsibilities

• Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery.
• Handling routine website updates and utilizing web platforms to maintain and scale an online presence.
• Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials.
• Collaborating with Central Communications and the Magazine team on deliverables for quarterly issues of Barnard Magazine (e.g., compiling and managing Class Notes and Millies Friends). This includes sending targeted quarterly communications to class correspondents and other specific groups to drive ongoing affinity and participation.
• With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel.
• Providing quarterly and as-requested tracking, analyzing, and reporting on the performance of digital platforms across websites, email channels, and social media.
• Utilizing best practices, A/B testing and content evaluations to offer data-driven recommendations for improving department-wide communications.
• Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience.
• Partnering with other departments, faculty members, senior administrators, campus offices to identify, coordinate, and align message strategies for the alumnae audience.
• General project management to keep ongoing campaigns, content creation timelines, and digital assets on track.
• Attending and providing critical operational and staffing support for College events as needed.

Benefits

• Salary Range: $69,000 - $74,000