Manager, Communications, Greater Silicon Valley Division

Sutter Health•Los Altos, CA

1d•Hybrid

About The Position

The Manager, Communications, Greater Silicon Valley Division oversees the creation and implementation of research-based communications plans, strategies, campaigns, messaging, activities, and events in coordination with communications leadership and marketing colleagues. The role develops engaging content across multiple platforms and channels to promote Sutter Health’s brand and service lines, support its business strategy, and enhance its reputation. It provides analytical guidance to multifunctional teams and may supervise communications staff and direct contract communications professionals to deliver projects on time and within budget. The position leads communications planning and project management for integrated marketing and communications work across enterprise, market, ambulatory, acute, and freestanding entities. It supports activation of enterprise strategy in assigned community-based markets, advises system and market leaders on communications to employees and other constituents, and coordinates integrated storytelling and public relations with media, public relations, external affairs, issues, and marketing teams. The role evaluates communications plans and materials for effectiveness and efficiency. This is a hybrid position for someone living in the greater Silicon Valley area, ideally within 30 miles of Los Altos, with an expectation of 8–12 or more onsite days per month. The schedule is full-time, 40 hours per week, Monday through Friday, on day shifts; weekends are occasionally required. The position is regular and exempt.

Requirements

Bachelor’s degree in Communications, English, Journalism, Public Relations, or a related field; equivalent experience may substitute for the degree.
Eight years of recent relevant experience.
Comprehensive knowledge of strategic communications planning, social networking, corporate identity and graphic standards, graphic design principles, writing and editing, publications development and production, photography, audio/video production, audience-list maintenance, and special events coordination.
Thorough understanding of communications planning, graphic design and production, multimedia, brand management, publications, digital channels, special events, leadership presentations, and research.
Expert written and verbal communication and interpersonal skills, along with presentation and negotiation competencies.
Ability to interpret corporate goals and translate them into effective communications and constituent-relations plans.
Business acumen and exceptional analytical skills, including the ability to develop innovative communications solutions to complex problems and meet business objectives.
Understanding of regional, state, and national health care and medicine issues, Northern California current events, and cultural and health care trends.
Strong attention to detail, time management, and organizational skills, including the ability to maintain production schedules and meet multiple timelines and budgets.
Working knowledge of selecting and hiring third-party talent for creative services, graphic design and production, publication development and management, market research, and advertising.
Advanced proficiency in Microsoft Office and solid knowledge of graphic design, data management, and statistical analysis software.
Ability to synthesize information across subject areas and create communications plans that provide an engaging, positive reader experience.
Ability to articulate a vision, explain complex business ideas in plain language, and work with staff at all organizational levels.
Ability to assess target-audience attitudes, opinions, and preferences.
Ability to manage, prioritize, adapt, and drive numerous projects with changing priorities while delivering quality communications on time and within budget.
Ability to foster collaboration and influence people with diverse opinions and gain cooperation without direct authority.
Ability to negotiate effectively with staff, senior management, vendors, media partners, external agencies, and organizations.
Ability to identify and resolve technical, operational, and organizational problems using policies, procedures, and department plans.
Ability to establish and maintain effective working relationships with peers, stakeholders, executives, external agencies, consultants, and relevant industry influencers.

Nice To Haves

Accreditation in Public Relations (APR) from PRSA.

Responsibilities

Oversee and prioritize the development and implementation of communications campaigns that advance Sutter Health’s mission, strategic vision, and plan.
Ensure communications deliverables are accurate, timely, high-quality, within budget, aligned with strategic goals, and compliant with editorial guidelines and brand standards.
Manage project issues, risks, and scope changes to use resources, time, and budget efficiently.
Obtain the workforce, project information, deliverables, agreements, materials, and technology needed to accomplish project objectives.
Conduct or advance research and audits to inform communications strategies and assess their effects on brand, reputation, employee perceptions, and communications preferences.
Manage vendor, freelance, and agency relationships to support high-quality and cost-efficient communications.
Oversee functional teams and requests for integrated marketing and communications projects, campaigns, and programs across enterprise, market, ambulatory, acute, and freestanding entities.
Define and communicate clear, useful, and attainable project objectives and apply best practices and standard processes to improve operational efficiency and scalability.
Coordinate with core and contracted team members and cross-functional departments, including information systems, operations, communications, marketing, and legal, to reduce risk, maximize benefits, and minimize costs.
Facilitate activation of enterprise strategy in assigned community-based markets through strategic internal and external communications programs.
Lead communications planning and implementation supporting enterprise strategy, in collaboration with market dyad leaders, CEOs, and organizational strategy implementation teams.
Lead integrated storytelling and public relations for target audiences in coordination with the media and PR team.
Partner with external affairs, media, and issues teams on issues management in assigned markets, and with marketing on service lines, patient segmentation, and health plan products.
Develop and implement communications strategies and plans supporting Sutter Health medical foundations’ priorities and initiatives.
Serve as a communications advisor to system and market leaders on employee, manager, and other constituent messaging.
Oversee strategic communications, engagement strategies, and content that build Sutter Health recognition and reputation among community leaders, groups, and organizations.
Develop and implement multi-channel communications, including print, digital, and social approaches, to advance enterprise business strategy with key audiences and constituents.
Collaborate with media relations to support market and service-line media requests and prepare and coach leaders for media interactions.
Evaluate communications plans and collateral periodically for content effectiveness and distribution-method efficiency.
Promote Sutter Health’s brand and service lines through content, photography, videos, and messaging.
May supervise communications staff directly or indirectly and direct contract communications professionals to meet project deadlines and budgets.